This position is accountable for producing maximum sales and distribution of all products and providing quality service to all customers in an assigned area by effectively executing the Company’s strategic sales and marketing plans through effective leadership and supervision of the Sales team. The General Sales Manager’s primary duties include effective development and implementation of Company programs and policies that will result in the achievement of sales volume and merchandising goals while effectively presenting the Company’s brands to the retailer and the consumer.
The General Sales Manager is expected to have current knowledge of market conditions, economic factors, and any other information that may affect sales of product in the assigned area. He is expected to possess strong knowledge of the accounts in the market, including the decision makers for each; sales volume, pricing, distribution, display and promotional activity, including merchandising conditions for the Company’s brands and those of the competition; the demographic, socioeconomic, and geographical characteristics of the market; and all laws and regulations pertaining to sales and distribution of malt beverages.
The General Sales Manager will be proactively involved in developing the Sales team members and will assist them as needed to successfully fulfill their responsibilities, including close work with the Sales Managers to include ride-with and work-with days with Sales Managers and other Sales team members for coaching and training purposes. The General Sales Manager will “inspect what he expects” through account audits and regular review of a variety of reports and information available to him and will act as needed to influence results. The General Sales Manager will be hyper-familiar with the brewery requirements for sales activities, both internal (at the facility) and external (at the account level), and will regularly verify those requirements continue to be met.
The General Sales Manager will collaborate with each individual Corporate and Regional Management Team member to execute the objectives in each area as they relate to the Sales department and will actively support those objectives. The General Sales Manager will support and enforce all Company policies, programs and procedures, and will ensure Sales team members know and understand these same policies, programs and procedures and comply with them. The General Sales Manager will participate fully in local, regional, and corporate level activities as needed and will be a champion of open communication, internal cooperation and collaboration.
