Relief Sales Representative

Relief Sales Representative

Location: El Paso, Texas

Revision Date: January 2025

FLSA: Exempt

Company Overview:

At L&F Distributors, we are committed to providing quality products and exceptional service. Our diverse range of beverages is complemented by our approach to building strong partnerships, driven by honesty, innovation, and customer satisfaction.

General Description:

The Relief Sales Representative is responsible for achieving sales goals and distribution targets by servicing and developing assigned accounts. This role requires a proactive approach in managing customer relationships, ensuring inventory levels are met, and driving sales through effective communication and product knowledge.

Essential Duties and Responsibilities:

• Sell all products in accordance with company guidelines and TABC (Texas Alcoholic Beverage Commission) regulations.
• Ensure customer satisfaction by understanding their needs and implementing solutions that help customers sell more products.
• Maintain a strong rapport with all assigned customers through open communication and trust.
• Continuously enhance product knowledge to become an expert resource for customers.
• Apply the “salesperson you leave behind” concept to maximize sales in each account.
• Schedule and manage routes to ensure all customers are visited regularly.
• Effectively merchandise in all accounts, utilizing displays and point-of-sale (POS) materials.
• Maintain adequate inventory levels and reduce out-of-stocks at customer accounts.
• Accurately enter order information into handheld sales enablement software.
• Monitor product freshness at each account, ensuring proper rotation or removal as needed.
• Audit POS condition to ensure brand representation aligns with company standards.
• Complete all required training, seminars, and classes assigned.
• Submit accurate and timely sales, incentive, and other required reports.

Job Requirements:

• At least one year of sales experience.
• A valid driver’s license with an acceptable driving record.
• Strong communication skills to effectively understand customer needs and implement solutions.
• Excellent organizational and time management skills.
• Solid knowledge of all brands and products for sale.

Physical Demands:

• Walking, bending, reaching, standing, and squatting.
• Occasional lifting of up to 50 pounds for product demonstrations or event setups.
• Travel may require extended periods of driving.
• Ability to navigate various environments, including retail and food service locations.

Unavoidable Hazards (Work Environment):

Involves frequent/infrequent, occasional, and routine exposure to:

• Exposure to various retail and food service environments, which may include noise, temperature fluctuations, and crowded spaces.
• Potential for exposure to product samples and promotional materials, requiring adherence to safety guidelines.
• Travel may involve risks, including adverse weather conditions.
• Occasional exposure to warehouse settings, where moving equipment and inventory may pose safety risks.
• Other extreme hazards not listed above.

Special Certifications and Licenses:

• Must possess and maintain a valid state Driver’s License with an acceptable driving record.
• Must have a reliable personal vehicle for business travel. Mileage reimbursement is provided.
• Must be able to pass criminal background and drug screen.
• Certified Beverage Professional (CBP), Certified Sales Professional (CSP), food/beverage safety certification(s) (e.g., ServSafe), are a plus!

Reports to: Off Premise Sales Manager

L&F Distributors provides equal employment opportunities to applicants and employees without regard of race, color, religion, sex sexual orientation, gender identity, national origin, protected veteran status, or disability.

Must be eligible and authorized to work in the United States.