Subtext is a rapidly growing real estate development firm specializing in next-level student housing communities and multifamily assets nationwide. We are passionate about elevating the resident experience through data-driven insights, intentional design, and unparalleled brand experiences.
We are seeking a Marketing Coordinator who is creative, detail-oriented, and driven to help amplify Subtext’s corporate marketing efforts and execute compelling brand strategies across all of our projects. This role offers the opportunity to make a significant impact in a fast-paced, growth-driven organization while expanding your expertise in corporate branding, digital content creation, and marketing execution.
Day to Day:
The Marketing Coordinator will be instrumental in developing and implementing Subtext’s marketing strategies, driving brand consistency, audience engagement, and impactful storytelling across all platforms.
Expectations:
- Marketing Collateral Development:
- Design branded print and digital assets, including brochures, presentations, signage, and promotional materials.
- Collaborate with stakeholders to ensure all deliverables align with Subtext’s visual identity and messaging.
- Content Creation & Management:
- Develop compelling graphics, photos, videos, and copy for use in both internal and external marketing communications.
- Capture and edit photo and video content for use across social media and marketing campaigns.
- Digital & Social Media Marketing:
- Plan and create engaging, on-brand content for Subtext’s social media channels.
- Oversee updates and fresh content for the corporate website, ensuring a strong and engaging digital presence.
- Event & Swag Coordination:
- Assist in planning, organizing, and executing corporate events, activations, and brand-related initiatives.
- Coordinate high-end client and team gifting, including sourcing and selecting branded merchandise, managing inventory, and ensuring timely fulfillment for key milestones, events, and partnerships.
- Performance Analysis & Insights:
- Monitor and report on marketing performance metrics for continuous improvement.
- Stay current with industry trends, tools, and creative strategies to keep Subtext ahead of the curve.
- Team & Administrative Support:
- Support marketing operations through organizational tasks, maintaining an efficient and high-performing department.
Requirements:
- 3+ years of professional experience in marketing or communications role
- Bachelor’s degree in marketing, communications, design or a related field preferred
- Strong written, verbal, and visual storytelling skills
- Proficiency in design and content creation tools like Canva, Capcut, and Adobe Creative Suite
- Experience creating and managing content for social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and Sprout
- Basic knowledge of SEO, SEM, and website management
- Ability to manage multiple projects, prioritize tasks, and maintain organized design assets and files
- Ability to work both independently and collaboratively in a fast-paced environment
- A creative mindset paired with meticulous attention to detail and data-driven decision-making
- A proactive, can-do approach with a passion for learning and growing
