DIRECTOR OF SALES AND MARKETING

Job Purpose: Generation of budgeted top line revenue and RevPAR for the hotel through a successful revenue management strategy.

Job Responsibilities:

• Lead, train & mentor sales staff including hiring, coaching development, performance evaluations, disciplinary actions and terminations.
• Perform as the driver of all revenue and ensure quarterly and annual revenue goals are achieved for the hotel.
• Develop sales action plans, and forecast and evaluate trends to modify strategies that will enhance revenues effectively.
• Ensure hotel participation in all brand revenue management initiatives.
• Assist in the production of annual hotel business plan.
• Develop and maintain departmental budget.
• Lead property revenue meetings always insuring revenue maximization and profit in all areas.
• Ensure that hotel credit procedures and audit guidelines are followed.
• Timely submission of required reports to General Manager, Regional Vice President and DDC Corporate Office.
• Maintain good rapport with local civic groups and companies.
• Develop and maintain good relationship with DDC Corporate Sales & Marketing staff.
• Other duties as assigned.

Job Skills:

• Computer skills to include word processing, spreadsheet, and familiarity with brand specific property Management System(s).
• Ability to exercise excellent communication, presentation, organization, time management and listening skills.
• Ability to use analytical skills for measuring business potential and value to the hotel.
• Ability to successfully interact with all levels of customers and hotel management.

Management Activities:

• Interview, select and train associates
• Set and adjust associates’ rates of pay and hours of work
• Direct the work of associates
• Appraise associates’ productivity & efficiency to recommend promotions or other changes in status
• Handle associate complaints
• Discipline associates
• Plan the work
• Determine the techniques to be used
• Apportion the work among associates
• Determine materials, supplies, machinery, equipment or tools to be used or merchandise to be bought, stocked & sold
• Control the flow and distribution of materials or merchandise and supplies
• Provide for the safety and security of the employees or the property
• Plan and control the budget
• Monitor or implement legal compliance measures
• Customarily and regularly direct the work of at least 2 or more full-time associates or their equivalent (1 full-time associate at 40 and 2 half-time associates at 20 hours each, are equivalent to 2 full-time associates).
• Authority to hire or fire other associates, or makes suggestions and recommendations as to the hiring, firing , advancement, promotion or any other change of status of other associates are given particular weight.

Discretion & Independent Judgment:

• Develops sales action plans and forecasts and evaluates trends to modify strategies that will enhance revenues effectively.
• Develops and maintains departmental budget.
• May deviate from established procedures to modify strategies that will enhance revenues effectively.
• Modifies strategies that will enhance revenues.
• Assists in the production of annual hotel business plan.
• Leads, trains & mentors sales staff including hiring, coaching development, performance evaluations, disciplinary actions and terminations.
• Makes an independent choice to develop sales action plans and evaluate trends to modify strategies that will enhance revenues.

Physical Requirements:

• Ability to speak and hear in English. Close and distance vision. Frequent sitting with some walking and standing. Frequently lifts/carries up to 10 lbs. Continual use of manual dexterity and gross motor skills with frequent use of bi-manual dexterity and fine motor skills.
• Able to work overtime and irregular hours

Working Conditions:

• Continually works in normal office conditions and in close proximity to others.

Education - Bachelors Degree in Business Administration, Marketing or related field.

Experience - Minimum 3 years hotel sales experience is required.

Licenses/Certifications - Possess a valid driver’s license and be able to drive to customer appointments.