Marketing Engineer BASX BU

Job Summary:
The Marketing Engineer (BASX BU) plays a pivotal role in the development of technical sales and marketing literature, as well as the review of sales and marketing content for the intent of selling products and generating revenue. Additionally, the Marketing Engineer helps ensure exceptional experiences for our valued customers during their visits to our manufacturing plants across the country. This multifaceted position requires a unique blend of mechanical engineering expertise, effective communication skills, articulate effectively with digestible clarity and a passion for engaging with people. The ideal candidate will possess in-depth knowledge of our products, services, and manufacturing processes, coupled with the ability to articulate, in writing, how products work and their unique value proposition to the market.

Essential Job Duties and Responsibilities: 

• Answers technical/systems/application questions when requested by the field sales and marketing organization, or customers, when needed.
• Prepares or assists in the preparation of technical documents such as product and engineering catalogs, installation and operation manuals, specifications guidelines, performance tables, and engineering white papers.
• Prepares or assists in the preparation of technical content for website development, advertising, and email marketing to ensure technical accuracy and relevancy for technical and non-technical audiences.
• Develop compelling value propositions that effectively communicate the benefits and unique selling points of key products and solutions to target audiences.
• Maintain a comprehensive understanding of our products, services, and manufacturing/testing processes.
• During customer visits, ensure every customer touchpoint has purpose and leaves a positive and memorable impression.
• Collaborate with various teams, including engineering, sales, marketing and customer service, to relay customer feedback and contribute to the continuous improvement.
• Assists in the technical training of new sales and marketing department members.
• Supports customer visits with presentations, product knowledge, and plant tours.
• Understands competitors' products and strategies and effectively communicates this information with the field marketing team and other functional areas.
• Stay updated on changes, improvements, and innovations within the company to accurately relay information to Regional Sales Managers, other team members, and customers.
• Other marketing engineer duties as assigned.
• Collaborate with the BASX engineering team to ensure the Marketing department receives the necessary files for seamless 3D rendering projects.

Education and Experience Requirements:

• Degreed Engineer – preferably Mechanical Engineer
• 3-5 years of experience at AAON, Inc.

Knowledge, Skills, and Abilities:

• Technical Writing: Proficient in creating accurate and detailed documentation for diverse audiences, including a non-technical audience.
• Fact-Checking & Accuracy: Strong ability to review content for relevancy and precision, ensuring high-quality deliverables.
• Communication & Presentation Skills: Excellent personal communication skills, enabling effective presentations to both internal teams and external clients.
• Product Knowledge & Expertise: Comprehensive understanding of the BASX solution and its competitive landscape, enhancing strategic insights.
• Marketing Support: Skilled in developing compelling content for websites, social media, and sales materials to drive engagement.
• Customer-Centric Mindset: Demonstrated focus on understanding and addressing customer needs to deliver optimal solutions.

Disclaimer:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at a time with or without notice. This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. The company reserves the right to revise this job description at any time. The employee must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions of the job, absent undue hardship.