The Key Account Specialist’s main priority is selling and executing initiatives with a set group of key accounts. Develop solutions that resonate with customer needs while achieving company goals; as well as help drive best practices by producing excellent results and creating innovative solutions.
Duties/Responsibilities:
- Management and development of regional key accounts to deliver assigned volume objectives.
- Establish and maintain friendly and professional relationships with management teams to increase sales and selling space.
- Maintain open communication with assigned district managers to ensure effective program implementation for assigned accounts.
- Leverage input from the team to develop strong plans and conceptual sells to the retailers.
- Conduct quarterly business reviews to update business, channel competition, opportunities, and promotions.
- Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level.
- Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs.
- Customizes sales pitch to achieve account goals while driving effective, permanent displays and manage Red Bull products to ensure full distribution.
- Managing, motivating and sharing best practices with the ASM’s.
- Determine current and ongoing product needs due to display pull through and ad activity
- Ensure that all equipment is clean and in good working order.
- Evaluate all competitors’ activities such as new launches and price reductions and communicate with Director of Key Accounts.
- Meet monthly KPI‘s focused on the following areas: sales, distribution, pricing, display, and merchandising components.
- Build and protect the Red Bull brand.
- Other duties as assigned.
