Paid Media Marketing Manager

The Paid Media Marketing Manager will own performance marketing strategy and execution across paid social, SEM, affiliate, and emerging channels. You will plan, launch, and optimize campaigns that drive high-quality customers, increase subscription penetration, and improve CAC/LTV efficiency. This role is equal parts strategy, execution, and iteration; perfect for someone who thrives in a fast-moving food + subscription environment and knows how to balance growth with efficiency.

Essential Responsibilities:

• Own full-funnel paid media strategy across Meta, Google, TikTok, YouTube, and emerging platforms
• Plan and manage budgets across channels to hit CAC, ROAS, MER, and payback targets
• Build, launch, optimize, and scale ad campaigns across formats and funnel stages
• Stay current with industry trends, competitive landscape, and emerging technologies to maintain a cutting-edge acquisition program.
• Partner with cross-functional partners to brief performance-optimized UGC, offer tests, landing pages, and video
• Lead structured test-and-learn roadmap: messaging, offers, landing pages, audiences, creative hooks
• Distill learnings into insights that drive ongoing improvements
• Monitor performance daily, proactively troubleshoot, and reallocate budgets in real time
• Build and maintain reporting to track performance KPIs, such as but not limited to budget pacing, site traffic, CVR, conversions, revenue, CAC, MER, CPA, AOV, etc.
• Dive deep into data to find meaningful trends and insights, which fuel new opportunities and drive optimization decisions, and present this information clearly to management.
• Work closely with the VP of Marketing on forecasting, pacing, and scenario modeling
• Partner with media agencies, operations and product for promo strategy + inventory impacts to hit aggressive growth targets efficiently.

• 3-4 years of experience in growth marketing, digital marketing, or paid acquisition, at a D2C brand, preferably subscription.
• Hands-on expertise managing campaigns in Meta and Google Ads.
• Experience working with vendor agencies to execute marketing campaigns at scale.
• Strong analytical toolkit: GA4, Shopify, Meta/Google platform data, attribution models
• Comfortable working collaboratively with multiple cross-functional partners.
• Excellent project management skills and ability to set priorities and goals and iterate with clarity.
• Strong communication skills, able to share results and insights clearly and concisely. A clear communicator who is able to turn data into decisions and brief leadership simply.