Marketing Program Manager - CRM & Internal Communications

POSITION PURPOSE:

As the Marketing Program Manager of Internal Communications, you will serve as the HubSpot Administrator responsible for system access management, organizing, building, understanding and advising on the HubSpot instance in addition to the development and management of all internal communications, intranet platform and email communications and campaigns via HubSpot. You will work closely with cross-functional internal departments to develop and execute email marketing campaigns and drive employee engagement through internal communications and Company intranet.

EXPECTATIONS:

• Provides marketing program subject matter expertise to functional project teams and participates in cross-functional initiatives.
• Proven HubSpot subject matter expert, providing direction and guidance to optimize solutions and enable persistent improvement in marketing processes and deliverability.
• Exercises significant independent judgment to determine the best method for accomplishing work and achieving objectives.
• Persistent demonstration of problem solving and fact-based decision-making skills.  
• Effectively manage collaborative, cross-functional engagement, and management of multiple projects simultaneously.  
• Highly organized, process-oriented, and metric focused.
• Positive, articulate, respectful team player who can communicate effectively across every level.

PRINCIPAL RESPONSIBILITIES AND DUTIES:

• HubSpot Administration:
  • Manage roles, system access and other tasks in HubSpot.
  • Serve as the frontline resource for internal end users to field questions, troubleshoot issues, and resolve problems. Develop process documentation.
  • Oversees data integrity within HubSpot CRM through data import management, data auditing, cleanup and deduping.
  • Support priorities and functionality planning set by Sr. Director of Marketing, support integrations with other solutions (Reputation, Google analytics, PowerBI, LocaliQ, etc.)
  • Manage system workflow documentation and management with focus on sustainable, scalable processes.
  • Develop and manage data reporting as requested.
• Internal Communications:
  • Write, edit, and design content for internal communication, such as emails, newsletters, bulletins, and social media posts.
  • Manage development and distribution of internal and mass email communications, weekly newsletters, external email marketing campaigns, and automation thereof.
  • Organize and execute internal events, such as virtual town halls, event programs and communications.
  • Work with other departments to ensure that the messaging is consistent and clear.
  • Create communication plans that align with the company's goals and vision.
  • Offer advice on the content and approach of internal communications.
  • Develop an action plan for internal communications in case of a crisis.
  • Serve as a liaison between departments to facilitate communication.
• This job description in no way implies that the duties listed here are the only ones that team members can be required to perform. Other duties may be assigned based on business needs.

MINIMUM QUALIFICATIONS

Applicant Requirements:

• Minimum 3+ years of HubSpot development/administration experience required
• Proven experience creating reports, optimizing processes and managing dashboards
• Strong critical thinking, problem solving and strategy skills 
• 2-4 years corporate healthcare marketing/communications preferred
• Excellent written and verbal communication skills
• Microsoft Office basics (Word, PowerPoint, Excel)
• Highly self-motivated, directed and dependable

Preferred Competencies:

• Dental Industry experience a plus
• Experience supporting high-producing Sales and Marketing teams
• Bachelor’s degree in marketing or business

PHYSICAL REQUIREMENTS

• Frequent use of hands to manipulate the keyboard, telephone, files and other equipment

By joining US Oral Surgery Management (USOSM), you become part of a dynamic and forward-thinking organization made up of best-in-class Oral and Maxillofacial practices. Together, we have the POWER to achieve more, by creating a positive impact on the communities we serve and reinforcing our position as a top leader in the industry. We believe in the POWER of teamwork, where every member contributes to our collective success. Whether you're in clinical operations, administration, support services, etc., your role is crucial to achieving our shared mission: fueling innovation and clinical excellence, while driving worthwhile outcomes for our practices.

Our POWER Values form the foundation of our ability to deliver exceptional healthcare experiences and achieve sustainable growth.

Passion for Patient Care

Outstanding Results

Winning Attitude

Embracing Continuous Improvement

Respect for Self and Others

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.