Director of Upstream Marketing

Fieldpiece Instruments is hiring a strategic and innovative Director of Upstream Marketing to lead a high-performing team of Product Managers and Market Research Analysts and answer the critical business question: What should we build, and why?

Focused on market intelligence, product strategy, customer discovery, and innovation planning, you will be responsible for developing actionable insights and clear product roadmaps that guide R&D and influence our go-to-market success. Ideal candidates bring experience leading upstream marketing efforts in engineering-driven environments—preferably in tools, instruments, or electronics—and a passion for delivering meaningful customer value.  This position requires up to 30% travel.

Fieldpiece is a thriving team of innovators - committed to pushing boundaries and celebrating curiosity.  We’ve been providing HVACR professionals with rugged, feature-rich tools like meters, manifolds, leak detectors, and more since 1990.  Fieldpiece leads the industry in the way we think, work, collaborate, and remain laser-focused on creating products that empower HVACR professionals – today and tomorrow.  If you thrive in an environment where challenges are embraced, ambiguity fuels innovation, and relationships are built on trust and transparency—this is your opportunity.

As one of the Best Places to Work in SoCal (2023 & 2024), we’re proud of our people-first culture and Hire to Retire philosophy.  We offer a hybrid (3 days onsite), flexible work schedule, a kitchen full of snacks to keep you charged throughout the day and a unique, onsite music room with complimentary guitar and piano lessons.

What You’ll Do

• Develop and execute upstream marketing strategies aligned with Fieldpiece’s innovation roadmap and growth targets.
• Shape and evolve the product portfolio strategy in collaboration with the leadership, innovation, and engineering teams.
• Dive deep into market research and competitive analysis to distill customer needs, key industry trends, and emerging opportunities. Build strong, direct relationships with customers to gain firsthand insights and ensure our products exceed their expectations.
• Prioritize product features based on data, strategic fit, and expected value to customers.
• Incorporate insights and opportunities from both the U.S. and international markets (especially EMEA) into product strategy and planning.
• Ensure the innovation pipeline reflects both near-term wins and long-term strategic bets.
• Define world-class pricing, positioning, and value propositions that set our products apart as industry leaders – delivering unmatched value and excellence to our customers. Drive strategic adjustments with urgency.
• Ensure that customer needs are clearly communicated across the organization before development begins.
• Lead and mentor a team of product managers and market analysts, fostering a culture of curiosity, ownership, and performance.
• Set clear priorities, coach career growth, and build organizational capability in upstream marketing.

What You Bring

• Bachelor’s degree in Engineering, Marketing, Business, or related field.  Master’s degree preferred).
• 10+ years of experience in upstream marketing, product strategy, and/or product management in a technology or engineering-focused company.
• Demonstrated success in market research, customer segmentation, and product planning.
• Strong business acumen with the ability to develop and present data-driven business cases.
• Experience working closely with engineering, manufacturing, and sales organizations.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, hands-on, customer-driven culture.
• Willing and able to travel up to 30%.  

Excellent benefits!

• Matching 401k up to 4% with immediate vesting.
• Healthcare premiums are subsidized 80% for you and your family with HSA and FSA options.
• Supplemental Term Life, Employee Assistance Programs (EAD), and more.
• Hire to Retire philosophy that includes personal career development plans.
• Onsite music program with lessons from guitar, piano and voice coaches. 
• And more!

The California base annual salary range for this role is currently $200,000-225,000 plus bonus.  Pay scales are determined by role, level, location, and alignment with market data. Individual pay is determined through interviews and an assessment of several factors that that are unique to each candidate, including but not limited to, job-related skills, relevant education and experience, certifications, abilities of the candidate and pay relative to other team members. We can share more information about our bonus program and benefits during the hiring process.

EOE AA M/F/Veteran/Disability

Our values drive everything we do and our culture.

We are a TRIBE.

Our collective growth starts with individual growth.

We are fully engaged and empowered, collaborating to achieve our common mission.

Our people are central in making Fieldpiece the best place we will work, ever.

We do the UPFRONT HOMEWORK.

We are prepared before coming together to move forward effectively.

We begin with the end in mind by understanding The Why upfront, visualizing, researching, and acting.

We address obstacles head-on with creativity, grit and tenacity, while having fun along the way.

We deliver the RIGHT STUFF.

We deliver innovative solutions by seeing the world through the eyes of our customers.

Our culture of purposeful critical thinking leads to greatness now, rather than perfection never.

We earn TRUST.

We prove our credibility, reliability, and genuine interest in others to build lasting relationships.

Our tribe, partners, end users, suppliers and channel partners can rely on us to listen, act with integrity, and deliver quality.

We are LEAN.

We never stop searching for a better way.

We get started, fail fast, and move forward.

Our actions deliver valuable results.

We leave our EGO at the door.

We are unconcerned to be judged by the questions we ask.

With humility, we value and pursue ideas and feedback from everyone.

Our personal success is derived from the tribe’s success.