Senior Director; Membership Sales & Healthy Living

POSITION SUMMARY:

The Membership Sales & Healthy Living Director is responsible for leading all aspects of the Membership and Healthy Living Team. They assist in developing new strategic approaches to marketing and membership sales. This position is responsible for identifying marketplace opportunities and prospects, engaging new partners, developing proposals, and managing the contract process. In addition, this position will oversee the Healthy Living Department and develop new strategies to increase personal training revenue as well as 30 – 40 group exercise classes. This role ensures success by managing the day-to-day operating procedures as well as long term strategic goals.

ESSENTIAL FUNCTIONS:

1. Oversees the Membership Department with an emphasis on the Sales process.

2. Effectively plans, executes, and reports on strategies that support new member recruitment and ensures that sales, cancels, net, and membership revenue goals are met.

3. Develops daily, weekly, and monthly plans that should detail specific actions towards membership recruitment, membership sales, and membership development strategies and objectives.

4. Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions. Implements membership strategies that support retention of existing members, fosters a climate of innovation, and resolves problems to ensure member satisfaction.

5. Oversees Group Exercise, Personal Training, Wellness Programs, and Wellness Centers daily operations.

6. Audits programming on a frequent basis to ensure compliance, efficiency, and engagement. Makes changes as needed for the betterment of the Wellness Programing.

7. Maintains own current certifications and stays up to date on industry trends.

8. Covers front line shift in the department to ensure staffing coverage.

9. Controls and tracks department budgets as related to this position. Makes budget recommendations to the VP of Finance & CEO.

10. Actively participates in the hiring process, as well as training and developing staff and volunteers.

11. Reviews and evaluates staff performance.

12. Participates in the planning of the annual budget, manages and implements the approved budget for membership and healthy living, and takes appropriate action to correct variances.

13. Hits target goals set for Membership and Personal Training.

14. Develops plans and implements new procedures and methods, within Association guidelines, to achieve sales (both Membership & Personal Training) and strategic objectives.

15. Supports the family center’s programs through relationship building, sales/marketing, public relations, and program registration.

16. Assists the Healthy Living team in development of member-centered programs.

17. Oversees the training and development of the Membership and Healthy Living staff to grow membership and healthy living revenue while creating a positive experience.

18. Contributes ideas and executes an innovative and effective year-round Group Exercise program schedule.

19. Actively participates in management team meetings and committees as assigned.

20. Ensures all areas of the Wellness department are maintained to the CCA YMCA standards and addresses all safety concerns immediately with the appropriate person/department.

21. Develops and maintains collaborative relationships with community organizations.

22. Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in, and web registration.

23. Responds to member and community inquiries and complaints in a timely manner.

24. Ensures that all equipment in the Wellness Centers is in good working order and addresses all concerns with the appropriate parties immediately (i.e., vendor, facility maintenance).

25. Ensures that all preventive maintenance is being performed as needed by working with the appropriate parties (i.e., vendors, facility maintenance).

26. Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff.

27. Coordinates with the business office as necessary on financial transactions.

28. Covers shifts as needed in the department.

29. Performs other related duties as assigned.

QUALIFICATIONS:

1. Minimum of a bachelor’s degree in marketing, business, or a health-related field.

2. Minimum of 5 years’ experience in sales.

3. Minimum of 5 years’ experience in leading and supervising a staff team.

4. A demonstrated track record of generating leads and closing sales.

5. Experience in group exercise with a Personal Training Certification through a nationally recognized and/or accredited organization (YMCA of the USA, ACE, NASM, ACSM, etc.).

6. Excellent written and verbal skills.

7. Excellent customer service skills.

8. Must have or obtain CPR/AED/First Aid certifications within 60 days of employment.

9. Basic computer skills include, but not limited to, email, basic spreadsheets, and internet-based programs.

10. Must have the availability to work flexible hours including evenings, weekends, and holidays.

11. Ability to relate effectively to diverse groups of people from all social and economic segments of the community.

12. Bi-lingual preferred.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach, and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is moderate.