DiaMedical USA is a fast-growing medical equipment distributor looking to fill a Marketing Manager position in our Farmington Hills, MI office. At DiaMedical USA, our mission is to improve quality healthcare by acting as a turnkey solution for healthcare facilities and educational institutions, allowing clinicians and instructors to prioritize patient care. As one of the largest healthcare and education equipment providers in the country, we achieve our mission by simplifying the purchasing process and operating as a single source supplier of over 1,500 healthcare and instructional manufacturers.
DiaMedical is seeking a strategic and creative Marketing Manager to lead our branding and marketing efforts across print and digital channels. This role will shape and drive impactful marketing campaigns—ranging from catalogs and email marketing to social media and digital advertising—that support our long-term growth. The Marketing Manager will oversee a talented marketing team, manage day-to-day operations, and collaborate cross-functionally to bring our brand vision to life.
Key responsibilities and other duties as assigned:
- Leads the marketing team in developing and executing integrated strategies, goals and initiatives to drive brand awareness and sales growth.
- Oversees digital marketing efforts to ensure alignment with overall strategy and brand consistency across all platforms.
- Manages the creation, approval, and production of printed promotion marketing materials–catalogs, brochures, flyers, direct mail, and more–with a focus on design, layout, copy, and target audience.
- Ensures all marketing materials have a cohesive look and feel that aligns to the DiaMedical brand following design templates and brand style guides.
- Builds and maintains the digital marketing calendar by analyzing historical sales, past digital performance, customer feedback, industry trends, and sales forecasts.
- Analyzes campaign performance and provides insights to improve results.
- Optimizes marketing workflows and systems for automation, content production, and project tracking.
- Identifies DiaMedical’s target audience and creates, manages, and grows email lists/databases for targeted outreach and lead generation.
- Delegates design projects to graphic designers based on workload, deadlines, and skillsets.
- Manages the sale and placement of digital and print advertising space to outside vendors.
- Oversees social media content for alignment with brand voice, accuracy, and effectiveness.
- Fosters relationships with prospective blog contributors, brand advocates, industry experts, and suppliers to solicit content and testimonials.
Supervisory Responsibilities:
- Determines resource needs and manages the members of the marketing team as a highly functional team while promoting a diverse, harassment-free work environment.
- Responsible for team’s time management, performance management, and career development.
Education:
- Bachelor’s degree in Business or Marketing.
- At least 5 years of business-to-business (B2B) marketing experience, demonstrating increasing responsibility in creating and leading strategic marketing campaigns.
Skills and Experience:
- At least 3 years of experience successfully leading creative marketing teams, managing budgets, and aligning strategies with business objectives.
- Proven experience in B2B marketing, especially across digital, email, and social media channels.
- Ability to see the big picture and develop long-term marketing strategies to drive sales growth.
- Strong analytical skills to analyze data and determine effective marketing strategies.
- Proficiency in marketing automation tools and experience running A/B and multivariate testing.
- A strong sense for digital design and content development that captures attention and drives results.
- Highly creative problem-solver skilled in identifying target audiences and devising campaigns that engage, inform, and motivate.
- Passion for testing new ideas and marketing techniques.
- Excellent team player who works well in cross-functional environments.
- Excellent written and verbal communication skills.
- Proficient in Microsoft Office programs including Word, PowerPoint, and Excel.
Benefits and Compensation:
- Competitive wages.
- Medical, dental, and vision insurance coverage options.
- 401(k) retirement plan with company matching contributions.
- Paid time off, personal time, paid holidays, and hybrid onsite/remote work schedule.
- Company-paid life insurance.
- Voluntary life, disability, accident, and critical illness insurance options.
- On-site fitness center.
- Casual dress code.
- The opportunity to make a difference in the ever-growing healthcare field.
Physical and Cognitive Demands: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis and may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk and hear; and requires color and close vision. The employee is occasionally required to stand; walk; stoop or kneel. The employee must occasionally lift and/or move up to 15 pounds. No employee is authorized to lift weight over 50 pounds without assistance.
This role requires the individual to be able to understand, remember, and communicate moderately complex information and understand problems and collaborate on alternative solutions; organize and prioritize thoughts, ideas and own work schedule; apply common sense, analyze and make decisions which have significant impact on the immediate work unit and monitor impact outside immediate work unit; express written and spoken word for internal and external communications and compose materials such as detailed reports, forms, letters, manuals, catalogs, publications, etc. and communicate information; and compute, analyze and interpret numerical data for reporting purposes.
DiaMedical is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.
Information is available here: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
If you are made a conditional offer of employment, you will be required to undergo a drug test and background check (including criminal record check).
