Position Overview:
The New Hampshire Fisher Cats are seeking a results-oriented sales professional to generate and develop new sponsorship sales revenue across multiple products including but not limited to, entitlement and naming rights, stadium signage & experiences, in-game promotions, digital, print, radio, hospitality and promotional nights. Working closely with the broader DBH Sales organization, the Director will take a hands-on approach to selling & managing New Hampshire Fisher Cats' sponsorship and advertising products while providing some strategic and analytical support to the broader team.
Essential Duties and Responsibilities:
- Serve as department liaison with National Sales & Marketing team, other DBH member clubs and MiLB as it relates to sharing ideas, best practices, and sales strategies
- Strategize on overall direction of department to include sales, service, analytics, and development
- Charged with securing and renewing club’s cornerstone partners in partnership with the GM
- Research, identify, and track sponsorship prospects locally with a view to grow regionally, and nationally, within target industries and segments
- Work closely with the DBH National Partnerships organization to leverage and optimize sales on an individual and multi-property basis
- Prospect, pitch, and close new sponsorship deals in support of individual and department revenue goals
- Build and maintain a robust list of prospective sponsorship targets
- Develop a full suite of assets and packages for sale
- Lead and direct ongoing sponsorship sales presentations with internal and external partners; develop positive relationships with prospects to execute against short and long-term strategic sponsorship sales plans
- Lead contract negotiations for new business
- Renew & upsell/expand existing client base where applicable
- Lead the activation and execution of all sponsorship deliverables pre-game, in-game and post-game
- Responsible for ensuring property/local sales is up to date and accurate in CRM
- Provide weekly reporting of sales metrics including pipeline generation, account status, revenue and quota attainment, and relevant sponsor interaction
- Ensure execution of all contracts and other documents associated with partnerships. Oversee accurate fulfillment of sponsor benefits as appropriate to their respective agreements
- Ensure the Club’s sales efforts are being communicated and supported throughout the organization