Director, Corporate Communications

JOB SUMMARY

Develops and implements a comprehensive communications plan for the organization in consultation with the Senior Leadership Team. This includes the overall development, implementation and administration of communication strategies and initiatives in support of the organization's mission.

• Apprises Vice President of all activities, pertinent changes in internal/external market, threats and opportunities in a timely and anticipatory manner and presents action plans for immediate implementation/approval.
• Creates and maintains a unified voice through both print and electronic media in collaboration with the administration.
• Develops media related activities, such as print communication materials, direct mail activities, radio announcements and news releases.
• Develops communication with public relations/marketing agency to ensure correct, timely and appropriate presentation of organizational information.
• Develops and executes communication strategies through:
  • Drafting and revising planned communication approaches, channels and timing to ensure consistent and relevant messages.
  • Recommending topics and suggested approaches for executive messages in support of the organization’s mission and business     direction.
  • Researching and writing communications, presentations and speaking points for the leadership team.
  • Providing ad hoc communication and consulting support.
  • Developing and reviewing articles for monthly internal newsletter.
• Develops an on-going media relations program and manages the publicity function for the hospital, its services and affiliated organizations while serving as a spokesperson for the hospital.
• Conducts interviews, researches and writes news releases, articles and feature stories to local and national publications to publicize and promote the activities and programs of the hospital and its services.
• Drafts and recommends public statements regarding public issues of interest to the hospital.
• Works collaboratively and serves as a resource for other departments regarding research, development and implementation for publication and communication efforts; collaborates with staff, technical consultants, graphic designers, photographers and freelancers as needed.
• Determines fiscal requirements; prepares budgetary recommendations; monitors, verifies and reconciles expenditure of budgeted funds. Prepares reports and analyses setting forth progress, trends and appropriate recommendation or expenditure of budgeted funds.
• Directs the publication program to include supervision of the creation and revision of publications, ensuring they meet program objectives; determines content and deadlines; supervises production activities of publications.
• Plans and executes multiple projects concurrently with attention to detail, deadlines and budget. Conducts research and manages special projects and studies.

• Bachelor's Degree in Journalism/Communications, Marketing, English, Business or related discipline Required
• Minimum 5 years experience in writing, public relations, media or community relations with at least three (3) years of experience in an administrative/management position Required

• Standing - Occasionally
• Walking - Occasionally
• Sitting - Constantly
• Lifting - Rarely
• Carrying - Rarely
• Pushing - Rarely
• Pulling - Rarely
• Climbing - Rarely
• Balancing - Rarely
• Stooping - Rarely
• Kneeling - Rarely
• Crouching - Rarely
• Crawling - Rarely
• Reaching - Rarely
• Handling - Occasionally
• Grasping - Occasionally
• Feeling - Rarely
• Talking - Constantly
• Hearing - Constantly
• Repetitive Motions - Frequently
• Eye/Hand/Foot Coordination - Frequently