Web and Communications Specialist for COHS

Job Summary

Under the supervision of the Director of Operations, the Web and Communications Specialist supports the marketing, digital presence, and communications strategy for the College of Health Sciences (COHS). This position plays a key role in promoting the college’s academic programs, faculty, students, and achievements across web, social, and digital platforms. The Web and Communications Specialist manages content creation, digital storytelling, analytics reporting, and brand consistency to ensure that all communication aligns with the mission and strategic goals of William Carey University. 

Duties and Responsibilities

This job description does not state or imply that these are the only duties to be performed by the employee occupying this position. Duties and responsibilities listed are essential job functions and exclude functions which are incidental to the performance of fundamental job duties. All duties and responsibilities listed below should be performed in an effective and efficient manner. These criteria are guidelines for evaluation and retention of the Web and Communications Specialist.

• Assist the university in implementing the statement of purpose
• Assist the university in implementing the institutional and financial plan
• Collect, analyze, and report digital engagement metrics (social media and Google Analytics) to, identify trends, and assist with the development of data-driven strategies that enhance marketing effectiveness and enrollment outcomes.

• Create and manage multimedia campaigns—including video, photography, and promotional design—that highlight COHS programs, faculty, students, and alumni while reinforcing university branding and recruitment goals.

• Collaborate with admissions staff, program directors, and marketing partners to align campaigns with recruitment timelines, maintain microsites and partner content, monitor competitors, and strengthen COHS program visibility and rankings.

• Promote COHS through media releases, targeted advertising, event coverage, and conference materials, ensuring coordinated messaging across social media, regional, and national platforms.

• Serve as the liaison between COHS and University marketing units to ensure brand consistency, implement innovative digital tools, and oversee the creation and maintenance of accurate, high-quality marketing materials across all channels.

• Support the COHS in achieving its strategic goals for health-related programs.
• Other duties as assigned in coordination with COHS administration.

Required Qualifications

• Academic preparation – Associate’s degree in a marketing or computer related field OR work experience in related areas
• Computer literacy
• Ability to manage digital and print advertising
• Willingness to travel to marketing related events and university events
• Willingness to work minimal evenings and weekends
• Commitment to the mission of William Carey University
• Valid driver’s license and ability to be insured under the university insurance (no serious driving violations in past three years.)

Preferred Qualifications

• Academic preparation – Baccalaureate degree in a marketing related field
• Experience – experience in website management, social media management, advertising, signage, and designing marketing materials

Physical Demands

• Must possess mobility to work in a standard clinical and office setting, and to use standard office and medical equipment including a phone, computer and 10-key calculator
• Must have vision to read printed materials and a computer screen; hearing and speech to effectively communicate in person and over the telephone
• Must have the ability to sit or stand for extended periods of time
• Must have ability to lift and carry 25 pounds for event setup
• Must be able to drive to required events