Digital Marketing Specialist

Friedman real estate is looking for a Digital Marketing Specialist.  This is a strategic, hands-on digital marketing role for someone who thrives in a fast-paced environment and can balance creativity with data-driven decision-making. You’ll manage websites, online listings, and digital campaigns to ensure our communities are discoverable, engaging, and competitive in the market. 

From designing intuitive websites to maintaining accurate ILS listings and driving digital traffic, you’ll be a critical part of how prospects connect with our brand and choose our communities. 

This position is in-person at our Corporate Office in Farmington Hills, MI, and is not eligible for remote work.   

WHO YOU ARE 

You’re equal parts strategist and executor—comfortable refining websites for usability and design while also managing digital listings and campaigns. You’re analytical and creative, using data to back your ideas and improve results. 

You understand the multifamily housing industry or can quickly learn its nuances, and you know how to adapt marketing strategies to local markets and audiences. You collaborate well, communicate clearly, and take ownership of your work from concept to completion. 

WHAT YOU WILL DO 

Website Design + User Experience 

• Oversee website design and layout updates to ensure a modern, intuitive, and conversion-focused user experience (Rentcafe website, non-coding) 

• Apply design principles that improve navigation, readability, and accessibility for prospective renters 

• Collaborate with designers and developers to create visually compelling landing pages and property sites 

• Monitor site performance and user behavior to identify opportunities for enhancing engagement and lead generation 

ILS + Online Listing Management 

• Maintain accurate and optimized listings across major ILS platforms (Apartments.com, Zillow, RentCafe, etc.) 

• Audit property listings regularly to ensure up-to-date pricing, availability, photos, and descriptions 

• Work with property teams to gather content that highlights community features and differentiators 

• Ensure listings reflect brand consistency and support lead generation goals 

Social Media 

• Develop and execute social media strategies that align with brand and leasing goals 

• Create, schedule, and publish engaging content across platforms (Facebook, Instagram, LinkedIn, etc.) 

• Collaborate with site teams to source high-quality photos, videos, and resident stories 

• Monitor engagement and respond to comments or messages in a timely, professional manner 

• Track and report on reach, impressions, and engagement to guide content improvements 

PPC + SEO Campaigns 

• Plan, execute, and optimize PPC, paid social, and retargeting campaigns to maximize ROI 

• Manage ad budgets and monitor performance across Google Ads, Meta Ads Manager, and other platforms 

• Incorporate SEO best practices, including keyword research, metadata optimization, and content improvements to support organic traffic growth 

Analytics + Reporting 

• Track and report on campaign performance, lead sources, and conversion rates 

• Use Google Analytics, ad dashboards, and CRM data to evaluate marketing effectiveness 

• Provide insights and recommendations to the marketing and operations teams based on performance data 

• Complete weekly reporting packets for operations teams and ownership groups. 

Content + Creative Oversight 

• Create digital content for websites and print marketing materials 

• Design flyers, handouts, signage to be used at communities 

• Ensure consistency of brand voice and visual identity across all digital channels 

• Develop content calendars in collaboration with site teams and marketing leadership 

Vendor + Stakeholder Collaboration 

• Manage relationships with advertising partners, creative vendors, and marketing technology providers 

• Collaborate with regional managers and site teams to align digital campaigns with leasing goals and property needs 

• Place and track orders for communities while keeping all parties informed on order status. 

And other duties as assigned 

• Marketing is dynamic and the needs of clients can change over time.  The above details are meant to be an overview of the primary job responsibilities, not an exclusive list of duties. 

Required: 

• Bachelor’s degree in marketing, communications, or related field—or equivalent work experience 

• 3–5 years of experience in digital marketing, preferably in real estate, multifamily, or a related industry 

• Strong experience with website content management and design principles 

• Proficiency with marketing analytics tools (Google Analytics, Meta Insights, CRM reporting) 

• Strong writing skills and ability to create compelling ad copy and content 

• Highly organized with the ability to manage multiple projects and deadlines 

• Collaborative mindset with excellent communication skills 

What Would Make You a Stand-Out Candidate: 

• Google Ads or Meta Business Certificates 

• Familiarity with major ILS platforms (Apartments.com, Zillow, RentCafe, etc.) 

• Knowledge of advanced SEO strategies and tools (SEMrush, Moz, Ahrefs) 

• Video creation and editing skills for digital campaigns 

Friedman Real Estate is an Equal Opportunity Employer. Applicants are considered regardless of race, color, religion, creed, sex, pregnancy, family responsibility, national origin or ancestry, citizenship, marital status, sexual orientation, transgender status, veteran's status, genetic information, or status as a qualified individual with a disability or any other protected characteristic in accordance with applicable law.