Company Overview
The BAM Companies (BAM) began in 2010 in the heart of Indianapolis. Affectionately referred to as the “BAMFAM” by its employees, the company is dedicated to changing the way property management operates. A property management company focused on achieving maximum benefit for residents, owners, and investors, BAM always acts with a focus on its core values of: Growth, Fun, Family, and Work-Life Balance. In utilizing industry knowledge, the strengths of the team, and market expertise, BAM is a company that knows how to succeed! We encourage you to join this winning team, and grow with us.
Compensation Package
$100,000 - $105,000, with a discretionary bonus of 20% based on feedback.
Summary
We are seeking a highly experienced and strategic Director of Marketing, Property Management to work in-person at our offices in Carmel, Indiana, and lead comprehensive marketing efforts across our diverse property portfolio. This role requires 7-10 years of dedicated experience within the property management industry, with a proven ability to drive lead generation, optimize marketing campaigns, leverage data for strategic decision-making, and function as a project manager. This role will be critical in digesting data, seeing trends, and interpreting signals based on multifamily property performance.
Responsibilities
- Strategic Advertising & Lead Generation:
- Strategically plan advertising campaigns based on traffic-generation needs.
- Collaborate with the internal PPC Specialist to identify and implement advertising strategies across the property portfolio.
- Vet, manage, and optimize campaigns on Internet Listing Services (ILS) and within property management CRMs.
- Develop, document, and report on lead generation initiatives to optimize the customer journey.
- Data Analysis & Reporting:
- Partner with the internal CRM & Analytics Manager to define data collection requirements and translate data into actionable marketing strategies.
- Analyze market data to identify seasonal trends and adjust marketing efforts accordingly.
- Deliver strategic marketing presentations to executive-level staff.
- Review Google Analytics to track website performance and adapt as needed.
- Budget Management:
- Develop and manage marketing budgets for each property, ensuring efficient resource allocation.
- Content & Creative Direction:
- Anticipate marketing material needs, submitting timely graphic and video requests to the content team.
- Provide creative direction for advertising campaigns, property tours, and other marketing collateral.
- Oversee property websites across the entire portfolio for content, user experience, lead generation, and performance.
- Compliance:
- Ensure all marketing efforts adhere to Fair Housing Laws.
Qualifications
- 5-7 years of progressive marketing experience in the property management industry.
- Expertise working with PPC advertising, ILS platforms, and property management CRMs (Appfolio, Entrata, etc).
- Proven success in lead generation and customer journey optimization.
- Proficiency in data analysis and strategic decision-making.
- Experience with budget management.
- Strong communication and presentation skills.
- Demonstrated leadership and collaboration abilities.
- In-depth knowledge of Fair Housing Laws.
- Experience collaborating with Pay-Per-Click professionals or marketing agencies.
Benefits
BAM offers a comprehensive benefits package that includes some out-of-the-box choices, but things being different and that challenge conventional wisdom is how we always operate.
- Paid Time Off - Upon starting each employee already will be able to enjoy all 14-and-a-half paid holidays that BAM observes! On top of that, when each employee hits their 90th day, we drop 88 hours of PTO into each person’s account. That only goes up on the employee’s first BAM-iversary when we add another 120 hours into each person’s bank.
- Traditional Medical and Health Benefits - We all need them, and BAM provides them at a bargain! Each year the company chooses to contribute a larger portion of the total benefits cost in an effort to not raise the employee’s contribution and lower it if possible. This package includes: medical, dental, vision, voluntary life, short-term disability, long-term disability, and a small pet benefit option.
- Company Culture - BAM strives to have and succeeds in always having the small company feel. You will never be a number, and will always be valued. We live out our values: (1) When People Grow, BAM Grows, (2) Loyal, Loving Family, (3) Fun, Quirky Spirit, and (4) Work Hard, Play Hard, WIN!
- Free Life Insurance - The company pays for $25,000 in life insurance free of charge to each and every employee.
- Personal & Professional Development - BAM pays for unlimited access to MytrueU which is a site that aggregates incredible community leaders and asks them to share their lessons learned, in order to enrich others.
- Events - BAM spares no expense in order to plan events for the entire company. No matter where the employee is working, we ensure that everyone can get together and live out our Core Values.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to talk and/or hear. The employee frequently is required to stand, walk, use hands and fingers to handle or feel, and reach with hands and arms. The employee must occasionally lift or move office products and supplies, up to 20 pounds.
Position Type/Expected Hours of Work
This is a full-time position; hours of work will vary Monday - Friday and may include weekends or evenings, based on events occurring at the time.
Travel
This is a primarily local assignment during the business day, although some out-of-area travel will be expected.
Work Authorization
Must be authorized to work in the United States of America.
AAP/EEO Statement
The BAM Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The BAM Companies complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The BAM Companies expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The BAM Companies’ employees to perform their job duties may result in discipline up to and including discharge.
Communication Release
By applying for this position or showing interest to a team member, you agree to receive emails and text messages from Barratt Asset Management, LLC (The BAM Companies). If you want to stop receiving these communications, you can respond to a team member's call or message and request to be unsubscribed, which will then end the communication from us.
