Marketing Specialist

Full-time position available with Haworth’s largest, global contract furniture dealer. Established in 1981, we are a 2nd generation, family-owned company. Our clients range from local businesses to some of the largest companies on the globe with projects ranging from a single office to a fully furnished new building.

The Marketing Specialist will increase brand awareness and sales through the promotion of the Company’s brand platform. The Marketing Specialist cultivates consistency in all areas of Company marketing, bids, proposals, and presentations with clients and the community, as well as manages and promotes the Company brand internally. This role will coordinate and implement marketing communication projects with responsibilities that include: public relations; special events management; and the development of print material, sales tools, and targeted messaging that positions and directs product/services and information toward prospective and competitively held customers. The role organizes the preparation of bids, proposals and presentations using marketing resource materials, and also prepares status reports on marketing efforts.

Core Responsibilities:

• Develop and implement Company marketing plan, incorporating brand, solutions and messaging to the marketplaces based on Company objectives, cost and markup factors and market characteristics.
• Primary liaison within Company for coordination, organization and implementation of key marketing strategies, objectives and events.
• Market products and brand awareness by developing and implementing marketing and advertising campaigns; assembling and analyzing sales data; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations, meetings, trade shows, and/or events; maintaining and/or updating promotional material and inventory.
• Prepare marketing reports by collecting, analyzing, and summarizing sales data; maintain sales and marketing databases.
• Develop and implement ad, public relations, and social media campaigns.
• Formulate, direct, and maintain quality of marketing standards and practices for all of Company relating to brands, solutions and messaging.
• Understand the needs of the prospective customer and create an image, as well as materials, incorporating the strategic similarities in goals between Company/manufacturer and the prospective client.
• Interface with all departments of Company and manufacturer Sales to create customer-focused digital, web and print materials for proposals, mockups and customer visits through creative imagery, packaging and delivery of all information delivered to existing and prospective customers during the diagnosis, proposal and continued care stages of the selling cycle.
• Maintain and use a detailed understanding our competitors' capabilities for proposals, mockups, and customer visits to constantly ensure we are providing our selling strategy in an industry-leading, creative, and compelling manner and positioning to our advantage.
• Develop customized, tailored response to key needs and issues in final bid presentation, focusing on cultures, strengths, products, and services in a partnering relationship differentiating us from our competition.
• Ensure timely completion of bids for presentation to customers.
• Develops and monitors marketing budgets by comparing and analyzing actual results with plans and forecasts.
• Some travel as required
• Other duties as assigned

The preferred candidate has noteworthy experience in the following areas:

• Professional and functional knowledge of business operations, sales and marketing processes and proposal development processes related to the office furniture industry; specific knowledge of principles and methods for showing, promoting, and selling products or services and proposal submittals. This includes marketing strategy and tactics, product demonstration, and sales techniques.
• Technical knowledge of communications and media — Knowledge of media production, communication, and dissemination techniques and methods. This includes ways to inform and present via written, oral, visual and digital mediums.
• Demonstrated ability to effectively use office automation, communication software and tools, database software and tools, graphic and/or photo imaging software and tools currently being used in the office environment.
• Business acumen - understanding the overall office furniture industry and the Company’s products and services.
• Customer focused - discovering what is important to the customer (internal and external) and responding to it.
• Demonstrating detail orientation and analytical thinking, understanding the importance of doing quality work, adhering to Company standards to prevent errors.
• Ability to coordinate, plan, organize and manage multiple responsibilities and work effectively with a high-volume workload, strict deadlines, and (at times) in stressful situations.
• Requires excellent oral and written communication skills.
• Proven strategic thinking skills, initiative, and creativity.
• Ability to exercise discretion and judgment in administering policies and procedures.
• Lead, manage and hold Marketing Department team members accountable by assessing performance & providing reviews of past performance and goals for future.
• Able to evaluate difficult situations and make appropriate decisions for resolution in a timely manner.
• Demonstrating integrity and trust by acting ethically and gaining the trust and respect of others.
• Demonstrates the ability to work independently with little to no supervision but understands the importance of teamwork and collaboration for the success of the
• Demonstrates the ability to work independently with little to no supervision but understands the importance of teamwork and collaboration for the success of the Company by building and sustaining productive working relationships across a diverse spectrum of people.
• Demonstrating flexibility and adaptability by being able to change course swiftly and purposefully when the needs of the business change.
• Valid driver’s license and good driving record

EDUCATION & EXPERIENCE

The preferred candidate will hold a bachelor’s degree (B. A. or B. S.) from an accredited college or university in Business Management/Marketing or a related field; or have 4+ years of experience in Marketing and proposal management; or have an equivalent combination of education and experience.

• Incredible working showrooms
• Competitive benefits/salary