E-Recruitment Specialist: Social Media

The Opportunity:
E-Recruitment Specialist: Social Media Focus is responsible for quality application generation and conversions by fostering meaningful connections with prospective students through social media and digital platforms, serving as a critical driver of online recruitment efforts. This role emphasizes active engagement by participating in relevant online conversations, responding promptly to inquiries, and sharing tailored, compelling content that inspires prospective applicants to take the next step in their educational journey.

A key aspect of the role involves monitoring digital spaces to ensure accurate and consistent messaging, swiftly addressing misinformation, and mitigating disruptive behavior such as trolling. By maintaining a professional, approachable, and responsive online presence, the Specialist will build trust, support a seamless transition from inquiry to application, and enhance the university’s visibility among a diverse audience of prospective students.

Serving as a key point of contact for prospective students and their influencers, they will utilize digital tools to enhance accessibility and provide deeper engagement and support other recruitment needs as required.
 

Day to day responsibilities:

• Become knowledgeable and articulate about Unity Distance Education, its programs, market niche, strategies, and procedures to provide information in digital spaces.
• Actively monitor and respond to comments, messages, and mentions across digital platforms including but not limited to Instagram, TikTok, Reddit, Facebook, and LinkedIn to foster meaningful connections and generate interest in Unity’s offerings.
• Tailor messaging and strategies to suit the unique tone and style of each platform to effectively connect with prospective students and facilitate engagement.
• Establish a trusted online presence to boost Distance Education’s visibility and reputation by responding to inquiries, addressing concerns, and highlighting positive experiences to maintain a strong, trustworthy image across digital platforms.
• Engage with other recruitment efforts as directed including but not limited to travel, email, phone call campaigns, texting, and in person approaches.
• Share created content highlighting our unique programs, student success stories, etc. that will resonate with the interests and aspirations of prospective students.
• Research and develop engagement strategies prompting students to share their own experiences for the purpose of recruiting new students and building new market audiences.
• Host live sessions, including Q&A forums and program showcases on digital channels.
• Provide personalized support to prospective students through direct messaging.
• Collaborate with recruitment team to meet annual student matriculation goals, while meeting personal application goals.
• Analyze engagement metrics and adjust content strategies to optimize outreach and maximize conversions.
• Stay up to date with social media trends and best practices to keep Unity’s digital presence fresh and relevant to prospective students.
• Collaborate with internal units, as well as external partners, for the purpose of developing social content ideas that resonate with our target audience.
• Work closely with the marketing team to align brand messaging and strategy.
• Proofread and edit content to ensure consistency, accuracy, and readability.
• Proactively communicate challenges, successes, and failures to student success leadership.
• Other duties as assigned.

Do you have the skills?

• Associate’s degree (preferably in sales, communications, marketing or related field).
• 1-3 years of experience with B2C social media marketing or content development.
• Familiarity with email marketing and CRM tools.
• Passion for writing with an understanding of college life, education, and the needs of the student.
• Creativity and innovation with the ability to adapt to changing priorities.
• Excellent writing, proofreading, and communication skills.
• Ability to work both autonomously and in a team, managing multiple projects and deadlines.
• Willingness to attract students from diverse political/socioeconomic backgrounds and a wide range of physical and academic abilities.
• Personal commitment to the environmental focus and mission of the college.
• Proficiency in word processing and creation tools.
• Ability to function effectively within a matrix organizational structure, maintaining open lines of communication while being discreet, courteous and well poised.
• Valid Maine Driver’s License with a good driving record.

Preferred:

• Bachelor’s degree
• Direct experience using social media management tools (Hootsuite, Sprinklr)
• Experience with Microsoft Office or Google Suite
• Experience with Salesforce CRM or IS
   

Are you thinking about applying but unsure if it's the right fit? We encourage you to reach out anyway. We recognize that everyone brings different experiences and skills to the table. Take a chance and submit your application; you might be exactly who we're looking for.
 

Location: Pineland Farms, New Gloucester, Maine
Just a half hour from Portland, Unity Environmental University Headquarters, Unity Environmental University Distance Education, The Technical School for Environmental Professions, and the School of Environmental Business & Sustainable Ventures are based at the Pineland Farms campus. The facilities are within easy access to one of the fastest-growing cities for startups in the country.
 

Work Schedule:
Work hours are specific to the requirements of this position and can include days, evenings, weekends. Working extended hours may be required as needed and Unity Environmental University employees must be flexible and cooperative in fulfilling their responsibilities while meeting the institution's needs.

Although at Unity Environmental University Enterprise employees are generally scheduled to work at their base location, there are times when travel is necessary and employees are required from time to time to attend events, meetings or work temporary assignment at any Unity Environmental University location.
 

Physical Demands:
While performing the duties of this job, it is regularly required to sit and talk or hear. The employee is occasionally required to stand or walk. The employee must occasionally lift and/or move up to 20 lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The use of either hand for repetitive movements such as grasping, grasping, and turning, and fine manipulation is required as is the ability to use the telephone for internal and external communications.
 

Company Perks:
Unity Environmental University offers a comprehensive and competitive compensation and benefits package for its faculty and staff. Benefits for eligible employees include:

• Paid holidays off
• 4 weeks of PTO
• Medical, Dental, and Vision Insurance
• Short- and Long-term disability
• Life Insurance
• Retirement Plan with up to 8% match
• Relocation Assistance