Marketing Specialist

We are seeking a results-driven Marketing Specialist to join our team. This role will be responsible for executing effective marketing strategies that generate quality leads and drive revenue growth. Using CRM platforms, you will create and optimize campaigns across B2B and B2C initiatives, with specific attention to Post and Courier Travel and Philanthropy programs, while serving as the lead for contesting/promotions to drive new revenue and audience growth.

RESPONSIBILITIES

Inbound Marketing & CRM Management

• Execute marketing campaigns through marketing automation resulting in qualified inbound leads
• Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generating content
• Create multi-channel marketing campaigns leveraging SEO, inbound marketing, email campaigns, content marketing and events
• Train and onboard new users on how to use the CRM platform effectively
• Ensure data cleanliness and governance within the CRM platform
• Monitor and manage costs associated with CRM platforms
• Manage Post and Courier advertising site with relevant content and marketing resources
• Create B2B newsletter positioning The Post and Courier as the authority on marketing
• Create marketing strategies to grow B2B newsletter

Travel & Philanthropy Initiatives

• Manage and track the sales pipeline for Post and Courier Travel offerings
• Schedule and coordinate email campaign deployments for travel and philanthropy promotions developed by VP of Development
• Implement strategic communication plans for philanthropy initiatives
• Develop and grow the new Post and Courier Advantage, a travel-subscription product
• Create marketing strategies to grow newsletter to broaden travel audience

Contests & Promotions

• Develop and execute strategic paid contests and promotions to increase audience engagement and revenue
• Collaborate with the sales team to create promotional packages that drive new revenue
• Create innovative sponsorship opportunities that connect advertisers with our audience

Cross-Functional Collaboration

• Work with analytics team on campaign performance tracking
• Consult with advertising sales leaders on CRM data quality issues
• Support managers' CRM adoption initiatives
• Leverage internal marketing platforms and proprietary tools
• Other duties as assigned

REQUIREMENTS & QUALFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or related field
• 2-3 years experience in marketing
• Proficient in technical platforms including HubSpot CRM, Teams, Constant Contact, WordPress, Google Drive
• Experience with digital marketing tools and analytics platforms
• Demonstrated project management skills

KNOWLEDGE, SKILLS & ABILITIES

• Strong written and verbal communication skills
• Experience in data-driven marketing and campaign analysis
• Excellent organizational and time management skills
• Detail-oriented with ability to manage multiple projects
• Creative problem-solving ability
• Self-motivated with customer-service mindset
• Flexible work schedule, including occasional evenings/weekends
• Valid driver's license

PHYSICAL REQUIREMENTS AND TRAVEL

• Regular computer work with occasional standing, walking, and light lifting (15-30 pounds)
• Primarily indoor work environment with occasional outside exposure
• Travel may be required for events

Evening Post Publishing is an equal opportunity, drug-free workplace.