Director of Sales

Director of Sales (John Deere Large Construction & Forestry Equipment)

Location: Northern PA and Upstate NY 
Department: Corporate Sales

Reports to: COO
Employment Type: Full-Time, Exempt
Travel Required: Yes

LEAD - INSPIRE - DRIVE GROWTH

At Five Star Equipment, we don’t just sell heavy equipment—we build relationships that move industries forward. As a Director of Sales, you’ll shape the future of our sales organization, leading a high-performing team that represents one of the most respected names in John Deere Construction & Forestry Equipment. This is a senior leadership opportunity for a results-driven professional ready to drive market share, elevate customer experience, and lead a culture of excellence across our multi-branch dealership network.

WHAT YOU’LL DO

• Strategic Leadership: Design and execute the company’s sales strategy in alignment with our mission, values, and growth goals.
• Team Development: Lead, coach, and motivate 10+ Sales Managers and representatives to achieve performance excellence and accountability.
• Revenue & Market Growth: Drive measurable increases in market share, deal participation, and profitability for new and used equipment.
• Cross-Functional Collaboration: Partner with Marketing, Inventory, Rentals, and Operations teams to align strategies and optimize customer satisfaction.
• Customer Relationships: Build and nurture strong, long-term relationships with customers, vendors, and OEM partners.
• Performance Management: Oversee CRM utilization, territory planning, and sales forecasting to ensure accurate reporting and proactive decision-making.
• Brand Representation: Represent Five Star Equipment at vendor meetings, trade shows, and industry events across our territory.
• Continuous Improvement: Identify and address underperforming areas through data-driven coaching, innovative programs, and team development.

WHAT YOU BRING

• Bachelor’s degree in Business, Marketing, or related field (preferred).
• 10+ years of proven success leading multi-location or regional sales teams.
• Deep understanding of heavy equipment, construction, and forestry industry trends.
• Strong business acumen in finance, operations, and inventory management.
• Skilled in CRM and business analytics platforms.
• High integrity, exceptional communication skills, and a “lead by example” mindset.
• Ability to travel regionally and thrive in a fast-paced, performance-driven environment.

WHY FIVE STAR EQUIPMENT

• Competitive salary + performance-based incentives
• Full benefits package including 401(k) with company match
• Paid Time Off & Holidays
• Leadership access – collaborate directly with executive leadership
• A company culture that values yes-minded collaboration, innovation, and long-term relationships

About Us

Five Star Equipment is Northern PA and New York State’s trusted John Deere Construction & Forestry Dealer, serving 57 counties through 7 branch locations:

Dunmore, PA * Williamsport, PA * Waterford, PA * Kirkwood, NY * Rochester, NY * Syracuse, NY * Orchard Park, NY
 

We pride ourselves on being more than an equipment dealer—we are a team of dedicated professionals committed to providing full-service repair facilities, extensive parts inventories, and a best-in-class customer experience.

Be the driving force behind our continued success.
Join Five Star Equipment and lead the next generation of sales excellence in the construction and forestry equipment industry.