Performance Marketing Manager

Location: Remote/Onsite

Reports To: VP of Marketing 

Join GoTu, a dynamic, growth-stage company that's revolutionizing the dental industry. Our cutting-edge on-demand web and mobile platform seamlessly connects licensed dental professionals with dental offices, meeting both temporary and full-time staffing needs. At GoTu, innovation meets meaningful relationships to empower practices and professionals alike.

We’re seeking a Performance Marketing Manager who is ROI-driven, digitally curious, and eager to scale high-performing growth channels in complex industries like marketplaces, healthcare, or SaaS. This is a strategic, high-impact opportunity to own paid acquisition while pioneering GoTu’s visibility across emerging AI search and discovery platforms.

Key Responsibilities:

• Own and scale paid performance channels including Google Ads, Direct Mail, and others
• Optimize CAC/CPA and lead quality through creative testing and end-to-end funnel improvements
• Develop segmentation strategies and attribution frameworks to better measure and optimize performance
• Drive GoTu’s visibility in AI-powered discovery platforms through proactive Answer Engine Optimization (AEO)
• Monitor and explore paid placements across emerging answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews)
• Deliver regular reporting on KPIs and actionable insights to inform growth strategy and executive decisions
• Collaborate with Growth, Product, and Sales to ensure acquisition efforts align with company goals

Learn More:

https://joingotu.com/

GoTu Technology, Inc. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you are passionate about driving enterprise growth and building meaningful relationships, we invite you to apply and be part of our innovative team

Key Competencies:

• 3–5+ years of experience in performance marketing, preferably in marketplace, SaaS, or healthcare industries
• Proven success managing and scaling paid acquisition channels with a focus on lead generation and ROI
• Strong analytical skills with hands-on experience in campaign measurement and attribution
• Curiosity or prior experience in AI/LLM platforms, with a desire to lead innovation in this space
• Self-starter who thrives in a high-growth, fast-paced, and evolving environment
• Bachelor’s degree or equivalent experience required
• Excellent communication skills (written and verbal)
• Deep commitment to diversity, equity, and inclusion
• Strong alignment with GoTu’s mission and values