Marketing Copywriter

Buffini & Company is entering its 30th year of inspiring the real estate world with a simple truth: take care of your customers and your business will thrive. For three decades we’ve led the industry in showing that working by referral is not just the best strategy for agents, it’s the winning strategy. Through live events, coaching, training and technology, we give professionals the tools and know-how to grow their businesses. Now we’re building a world-class marketing team that pairs high-tech innovation with high-touch connection. From leveraging AI to creating human-centered experiences, we’re building an omnichannel marketing engine fueled by genuine relationships. If you’re ready to shape the future of marketing by showing the industry how to use technology to serve people, we want to talk to you. 

Position Summary 

We’re looking for a creative and strategic Marketing Copywriter to join our in-house creative team. This role is all about crafting persuasive, high-impact copy that connects with audiences and drives action. From brand campaigns and paid media to social, web, video scripts and product messaging, you’ll bring ideas and words that inspire, sell, and deliver results. 

As part of the creative team, you won’t just write copy — you’ll help shape the big ideas. You’ll collaborate with designers, marketers and product teams to concept campaigns, build integrated content and bring the Buffini voice to life across every channel. 

Key Responsibilities (Additional Duties May Be Added As Needed)

• Write clear, compelling and conversion-focused copy for campaigns across digital, social, email, web, video and print. 

• Contribute to brainstorming and concept development alongside designers and marketers. 

• Translate product features into benefit-driven messaging tailored for different customer segments. 

• Maintain and evolve the Buffini & Company brand voice across all platforms and assets. 

• Collaborate with cross-functional teams to ensure campaigns deliver a consistent visual and verbal message. 

• Update and manage internal messaging guides, templates and positioning tools. 

• Leverage performance data and customer insights to refine messaging for maximum impact. 

• Stay current on marketing, content and digital trends to keep Buffini’s storytelling fresh and effective. 

• Create compelling blogs and marketing content optimized for SEO to increase reach, engagement, and lead generation.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must regularly be required to sit and talk or hear while performing duties.
• The associate frequently is required to use hands to finger, handle, or feel and reach with hands or arms. 
• The associate is occasionally required to stand and walk. 
• The associate must occasionally lift and/or move up to 10 pounds. 

Work Environment

The work environment characteristics here are representative of those an associate encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 4+ years of professional copywriting experience in marketing, creative or advertising. 

• Strong portfolio demonstrating brand storytelling, conceptual thinking and results-driven copy. 

• Experience writing across digital, social, video and print. 

• Excellent editing, proofreading and communication skills; knowledge of AP style is a plus. 

• Collaborative mindset and passion for creative problem-solving. 

• Strong organizational skills with the ability to manage multiple projects under tight deadlines. 

• Experience with marketing tools such as Microsoft 365, Adobe Creative Suite and project/content platforms. 

• Interest or experience in real estate, coaching or lifestyle brands is a plus. 

You Might Be a Fit If You

• Love shaping ideas, not just executing assignments. 

• Believe in the power of words to inspire and move people to action. 

• Thrive in a fast-paced, collaborative and purpose-driven environment. 

• Obsess over clarity, tone and getting the message exactly right. 

• Enjoy contributing to both big-picture campaigns and detailed day-to-day content. 

What We Offer

• A purpose-driven culture where your work makes a real impact. 

• A collaborative creative team that values and celebrates great ideas. 

• Competitive compensation and benefits. 

• Flexibility to work remotely or from our Carlsbad, CA headquarters. 

Why Join Us 

At Buffini & Company, you’ll be leading the team that ensures our voice and vision reach the industry in powerful ways. You’ll guide the channels that connect tens of thousands of professionals to the training, coaching and tools they need to succeed. This is your opportunity to make an impact at scale, leading a world-class marketing team into the next chapter of Buffini’s growth.