Social Media Manager

Position Summary

The Social Media and Community Manager leads the management of MOPOP's content initiatives across social media platforms. This role combines strategic content planning with hands-on creation and community management to build authentic connections with our diverse audiences.

The ideal candidate will have deep knowledge and passion for all things pop culture, along with data-driven social media strategies as part of their skill set. They will help the organization entertain, inspire, and connect audiences to MOPOP's brand and mission through the creation of standout digital content that resonates across generations and communities. They will leverage both timeless and trending pop culture moments, current events, and cultural conversations to produce relevant content that drives meaningful engagement and cultivates inclusive community spaces.

With the digital content landscape continuously evolving, the ideal candidate will have an entrepreneurial spirit and eagerness to explore emerging platforms and new content formats while maintaining excellence across established platforms including Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms.

Essential Job Duties (other duties as assigned)

Content Strategy + Creation:

• Generate and produce compelling written, visual, video, and audio storytelling content that entertains, inspires, and connects diverse audiences to MOPOP's brand and mission.
• Develop and execute comprehensive content strategies for cross-organizational marketing campaigns, from ideation through performance analysis, with emphasis on A/B testing and iterative optimization.
• Write original copy for social media posts, captions, and other digital marketing materials in collaboration with the in-house copywriter.
• Create platform-native content optimized for each social media channel's unique audience behaviors and algorithm preferences.
• Leverage emerging technologies to enhance content creation efficiency while maintaining authentic brand voice and quality standards.

Social Media Management + Community Building:

• Manage day-to-day operations across all social media platforms, including content scheduling, real-time engagement, community moderation, and direct message communication.
• Build and nurture online communities through authentic engagement, user-generated content campaigns, and inclusive conversation facilitation.
• Monitor social listening tools to identify trending topics, brand mentions, and community sentiment to inform content strategy.
• Respond to customer inquiries and comments in a timely, brand-appropriate manner that reflects MOPOP's values.

Analytics + Performance Optimization:

• Set, monitor, and analyze KPIs across all content marketing efforts, providing regular performance reports and actionable insights to stakeholders.
• Use data analytics to inform content strategy decisions, optimize posting schedules, and identify high-performing content themes.
• Track ROI of content initiatives and make data-driven recommendations for budget allocation and strategy adjustments.
• Stay current with platform algorithm changes and adjust strategies accordingly.

Influencer Strategy:

• In partnership with Marketing Leadership, develop and execute a comprehensive influencer marketing strategy that aligns with MOPOP's mission and reaches diverse pop culture communities.
• Identify, vet, and build relationships with micro and macro influencers across various pop culture niches (music, gaming, film, fashion, etc.).
• Create influencer brief templates and campaign guidelines that ensure brand consistency while allowing for authentic creator expression.
• Track influencer campaign performance, measure ROI, and maintain a database of successful partnerships for future collaboration.

Cross-Functional Collaboration:

• Collaborate closely with Creative Studio, video production team, internal departments, and external partners.
• Support internal departments with content marketing opportunities and provide social media expertise for organizational initiatives.
• Work with community organizations and brand collaborators to expand reach and engagement through strategic partnerships.

MOPOP Community:

• Contribute to a consistent customer service standard across all departments.
• Support our internal culture which inspires and empowers our staff to live our mission to its highest standards. 
• Work to ensure customer service is ingrained at the core of the team and is reflected outward to our guests and other staff.

Preferred Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media, or related field, or equivalent professional experience.
• 3-5+ years of social media marketing experience, with an emphasis on social media management and editorial production (written, photo, video, and/or audio storytelling).
• Proven track record of growing social media audiences and engagement through strategic content creation.
• Strong analytical skills with experience using social media analytics tools and translating data into actionable insights.
• Excellent written and verbal communication skills with ability to adapt voice and tone for different platforms and audiences.
• Proficiency with social media management platforms (Sprout Social, Hootsuite, Later, or similar)
• Proficiency in photography, video production, and graphic design.
• Familiarity with project management tools (Wrike, Asana, Monday.com), a plus.
• A passion for and interest in pop culture, including a willingness to learn, discover, and explore unfamiliar pop culture content.
• Ability to work with all levels in an organization to drive clarity on goals, long-term initiatives, and special projects.

Benefits
This regular full-time position includes Medical/Vision insurance, Dental insurance, Life/AD+D/LTD insurance, 3.08 hours of accrued Vacation per bi-weekly pay period, Seattle Sick/Safe, 7 Floating Holidays (prorated first year dependent on hire date), 8 Company Holidays paid throughout the year, EAP, 401k plan with vested match schedule once eligible, and subsidized transportation benefits for Orca Pass or parking.

Why MOPOP?
We’re really glad you’re thinking about joining the team at MOPOP! We believe pop culture is a universal language capable of building connections across a range of people, no matter our differences in race, religion, gender, age, sexual orientation, ability, education, socio-economic status, ethnicity, country of origin, or any other characteristic that makes us who we are. For more than twenty years, we have been showcasing how music, film, fashion, video games, sports, and more spark those connections and create a lasting cultural impact.

MOPOP provides both a physical space and an emotional and intellectual opportunity for people from any background to explore, find and build community, and recognize their own creative potential. This applies not only to our guests, but also to our staff — be it in designing an educational program to engage the next generation of creators, trying to reach a new audience with a marketing initiative, preserving an artifact in our collection, or providing excellent customer service to a visitor. If this sounds like something you’d be into, we’d love to hear from you!

MOPOP’s Mission and Commitment to Diversity, Equity, Inclusion, and Accessibility
Our mission is to activate the world-shaping power of pop culture through participative experiences, discovery, and play. We believe pop culture connects us, and that it is powerful, complex, alive and who we are. MOPOP is actively committed to ongoing learning in the areas of diversity, equity, inclusion, and accessibility (DEIA). In partnership with our community, we hope to also develop safe spaces for their application. This includes taking steps to continue increasing our awareness of institutional “-isms,” as well as uncovering and undoing the ways they show up in museum culture. We recognize this is a process that requires intentionality, energy, and resources, and we are developing a DEIA framework that can cultivate a work environment and museum experience that is truly welcoming for all.

We are committed to creating an inclusive and equitable workplace, and we are proud to be an equal opportunity employer. We believe that having staff, interns, and volunteers with diverse backgrounds enables us to better meet our mission and encourage BIPOC, women, and LGBTQIA2S+ individuals to apply. We acknowledge that our work to build safe spaces and better systems for traditionally marginalized groups is ongoing and will require constant vigilance and expect all MOPOP employees to be part of our DEIA journey.

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Please email jobs@MOPOP.org if you need reasonable accommodations during the application or hiring process.