Organizational Overview
Armorock is a market leader of precast polymer concrete structures for the wastewater industry. Our mission is to drive the future of sustainable infrastructure with high-quality, innovative solutions that create lasting value. We are dedicated to exceeding customer expectations and fostering a collaborative, rewarding work environment through our QUESST core values: Quality, Unified, Efficient, Safe, Sustainable, Transparent.
Position Overview
The territory sales position is the front-facing force of Armorock in their territory—an entrepreneurial, high-energy hunter responsible for driving new business growth and owning their market like it’s their own company. This role is not about maintaining accounts—it’s about building new ones: forging relationships with municipalities, engineering firms, and contractors, flipping specifications, and positioning Armorock as the dominant player in corrosion-resistant infrastructure. Success in this role means generating long-term demand where it didn’t exist before
Essential Duties and Responsibilities
Territory Ownership and Sales Execution (40%)
- Treat the territory as your own business: identify market gaps, drive strategy, and own results.
- Execute in-person sales meetings with decision-makers at municipalities, engineering firms, and contractors.
- Build a consistent cold calls pipeline to uncover new opportunities and open doors.
- Deliver lunch-and-learns to showcase Armorock’s value and educate key stakeholders.
- Develop and execute a written territory Strategic Playbook with clear monthly and quarterly targets.
- Lead sewer system reviews with municipalities to uncover infrastructure issues Armorock can solve.
- Secure speaking roles, panels, and active involvement in regional trade shows, associations, and technical events to elevate Armorock’s presence.
Specification Ownership & APL Development (20%)
- Identify every municipality in your territory and build a plan to win each one over.
- Own the full flip process—from spec audit to meeting with wastewater managers, city engineers, and public works leaders—to position Armorock as a listed or preferred product.
- Track and maintain specification progress and APL milestones in Salesforce.
CIP/Insight Prospecting (20%)
- Monitor CIP plans sites and ConstructConnect to proactively engage early-stage projects.
- Build long-term engineering firm partnerships to get Armorock written into design standards and future jobs.
- Create a steady stream of upcoming opportunities through consistent market research and outbound contact.
Pipeline Management & CRM Accountability (10%)
- Log all customer interactions, pipeline progress, and tasks in CRM daily.
- Build and maintain detailed account profiles with key personnel listed and relationship history tracked.
- Own every deal from lead to close, with full visibility into quote follow-ups, design conversations, and release handoffs.
Internal Leadership & Collaboration (10%)
- Serve as the territory quarterback—communicating clearly with Estimating, Project Management, AMs, and Plant teams to set expectations and ensure a frictionless customer experience.
- Provide market intel to leadership on competitors, pricing trends, and barriers to entry.
- Be a product expert and business leader—someone new hires look to as a model of execution.
Other Duties and Responsibilities
- Operating with urgency, independence, and accountability – this is a builder’s role, not a manager’s desk job.
- Be the face of Armorock in your region, representing the brand with professionalism, grit, and industry credibility.
- Participate in hiring and mentoring junior teammates as needed.
- Take ownership of every challenge until resolution internally or externally.
Leadership Core Competencies
- Territory Ownership: Treats their region as a standalone business-fully accountable for growth, strategy and execution
- Proactive Hunting: Relentlessly identifies and pursues new opportunities with municipalities, engineers and contractors
- Relationship Building: Builds deep, trust-based relationships with key decision-makers to win long-term business
- Execution Focus: Operates with urgency and discipline; moves deals from lead to close with precision and persistence
- Market Intelligence: Actively gathers and communicates market trends
- Communication: Clearly articulates Armorock’s value proposition in meetings, presentations and follow-ups
- Strategic Thinking: Aligns territory activities with long-term business goals and customers needs.
- CRM Mastery: Maintains clean, complete and actionable CRM records that drive territory accountability
Essential Leadership Attributes
- Entrepreneurial: Acts like a business owner- self-starting, financially minded and results-driven
- Resilient: Handles rejection and roadblocks with professionalism and a growth mindset
- Customer-First: Prioritizes solving real problems for engineers and municipalities – not just selling products
- Competitive: Drive to win – understands the competitive landscape and plays to win the market
- Collaborative: Works cross-functionally with Estimating, PMs and Ops to deliver an elite customer experience
- Disciplined: Follows up relentlessly, manages time well, and maintains sharp focus on high-value tasks