Organic Strategist

Booyah Advertising is seeking a full-time, experienced, and communicative Organic Strategist to lead and amplify the SEO (search engine optimization) and GEO (generative engine optimization) initiatives of our enterprise clients. In this role, you’ll oversee a range of Organic tactics within on-site, technical, and off-site. The Organic Strategist will collaborate closely with client teams, and internal media channels to ensure seamless implementation of integrated strategies. This position requires a sharp eye for identifying Organic opportunities (both SEO & GEO), a proven ability to drive results, and the confidence to articulate the long-term value of Organic initiatives. 

Key Responsibilities 

• Develop and oversee Organic strategies that exceed client goals and KPIs. 
• Maintain consistency across client strategy roadmaps and ensure they are clear, organized, and goal-driven. 
• Manage and mentor Organic Managers and Coordinators, fostering talent development and performance excellence. 
•  Participate in biweekly/monthly client calls to review performance, interpret data, and create actionable plans ensuring data accuracy and insightful analysis. 
• Ensure proper QA of Looker dashboards and client-facing reports. 
• Analyze performance trends, providing context and recommendations to clients. 
• Build trust-based relationships with clients and vendors through open, honest communication and through expert consultation. 
• Proactively address client challenges with solutions and recommendations. 
• Oversee onboarding, offboarding, and ensure all client deliverables are accurate and timely. 
• Regularly test new tactics and encourage a 'test and learn' approach within the team. 
• Oversee and execute a variety of optimization tasks, adjusting deliverables based on results. 
• Delegate tasks appropriately, oversee project timelines, and ensure deadlines are met. 
• Coach the team on engaging client calls and delivering insightful reporting. 
• Manage client scope and ensure the team understands and adheres to SOW details. 
• Identify and address scope creep, escalating to the Account Director when necessary. 
• Provide QA for all client deliverables, ensuring accuracy and strategic alignment and maintain high standards for self-QA. 
• Promote team growth through training and knowledge-sharing opportunities. 
• Collaborate with Account Directors to develop and present impactful Quarterly Business Reviews (QBRs). 
• Tailor presentations for different audiences, from day-to-day contacts to executives. 
• Collaborate with peers to address cross-channel opportunities and workflow improvements. 
• Stay ahead of industry trends, test innovative strategies, and champion bold initiatives. 
• Contribute to agency knowledge sharing by participating in trainings, roundtables, and presenting data-driven insights. 
• Provide thought leadership by communicating POVs to clients, vendors, and industry peers. 
• Inspire and lead the team while contributing to the long-term vision of the "Booyah Way." 

Required Experience 

• 3+ years of client-facing Organic experience at an agency. 
• 4+ years of hands-on experience with on-site, technical, and off-site SEO for enterprise websites (1,000+ URLs). 
• Proven success in training and mentoring teams on Organic tactics and client communication. 
• Expertise in  developing strategies based on data analysis, execution, and optimization across search engines. 

Technical Proficiency 

• Strong knowledge of Google Analytics, Google Search Console, Google Tag Manager, and tracking implementations. 
• Proficiency in Organic tools such as Screaming Frog, Ahrefs, and SEMrush. 
• Skilled in keyword research, technical, on-site, and off-site Organic optimizations. 
• Understands the differences in optimizations across ecommerce, local, national, and international websites. 
• Understands the changing landscape of the search environment due to the disruptions with AI 
• Understands how to plan, execute, audit, and mitigate a new site launch or site merge. 
• Familiarity with HTML, CSS, and JavaScript. 

Soft Skills 

• Exceptional time management and organizational skills, with the ability to manage complex tasks and meet tight deadlines. 
• Strong communication skills, with the ability to convey complex concepts clearly and effectively. 
• A natural team player with a passion for client success and a commitment to delivering results. 
• Resourceful problem solver with a proactive approach to challenges. 
• Entrepreneurial spirit, eager to contribute to the growth of the Organic Media team. 
• Eagerness to adapt to the changing landscape of search and learn new approaches to Organic optimization for generative answer engines and AI search. 

Salary $80,000 – $87,500 

Salary range is based on seniority, merit, education, training, and experience. 

About Booyah Advertising 

Booyah Advertising is a full-service digital agency headquartered in vibrant Denver, Colorado. We specialize in helping companies leverage digital strategies to propel their businesses forward. Our comprehensive services include digital advertising—paid search, paid social, media, Amazon—SEO, content marketing, and creative solutions. With authentic and straightforward relationships at the heart of everything we do, we proudly manage over $100M in annual media for leading brands like Ria Financial, Illegal Pete's, Bona, Howler Bros, Aspen Skiing Company, and Patrick Ta. 

At Booyah, we believe our people are our greatest asset. That’s why we’ve built our agency around a people-first philosophy. Every decision we make centers on supporting our teams, fostering transparency, and encouraging personal and professional growth. We’re dedicated to helping our employees thrive at work and enjoy fulfilling lives outside of it. 

Our company culture speaks for itself and has earned us recognition from leading publications: 

• #1 on The Denver Post's Top Workplaces 

• #9 on Ad Age's Best Places to Work 

• #10 on Outside's 50 Best Places to Work 

• Honoree on Inc.'s Best Workplaces and Built In Colorado's Best Places to Work 

Why You’ll Love Working at Booyah 

You’ll feel right at home at Booyah if: 

• You’re excited to join a driven, growth-focused team that prioritizes collaboration over ego. 

• You thrive on hard work, love learning new skills, and embrace challenges with enthusiasm. 

• You value building meaningful, supportive relationships with colleagues, clients, and industry partners. 

• You believe in working for a company that invests in your growth and development. 

• You’re passionate about making a tangible impact on real client outcomes. 

Employee Benefits 

We’re proud to offer a competitive benefits package designed to support your well-being and growth: 

• Competitive salary 
• Medical, dental, and vision insurance with HSA and FSA options 
• 401(k) with company match 
• Unlimited PTO to recharge and prioritize life outside work 
• Award-winning management training programs 
• Regular 360 feedback surveys and biannual performance reviews 
• Quarterly team and company-wide events 
• 5-year anniversary trip to celebrate your contributions 

Join us at Booyah and experience a workplace where your talents are valued, your growth is supported, and your impact is celebrated.