What’s in it for you?
Gorilla Glue has been recognized as a top place to work for 15 years in a row, thanks to our commitment to creating a supportive and engaged workplace culture. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported.
Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference.
The eCommerce Content Manager will be responsible for developing and executing a comprehensive Content & Syndication Strategy across eCommerce channels (Amazon, retailer.com). This individual will oversee all aspects of content creation from writing creating briefs for internal/extra agencies and developing KPIs on content effectiveness to writing an RFP and owning content syndication for the organization for Gorilla® and O’Keeffe’s® brands.
What will your day look like?
- Leading organization's digital-shelf playbook to secure growth and outline our Tech Stack Roadmap. Leading the RFP process for a PIM and Syndication partner.
- Develop eCommerce content strategy across retailers and across the product portfolio to optimize digital presence and maximize eCommerce conversion.
- Translate content strategy into asset creation, leveraging both an internal creative team and external agency partners (creative briefs, project management).
- Expanded digital-shelf coverage without added headcount by implementing automation, scaleability strategies and workflow.
- Manage asset syndication across eCommerce retail partners, leveraging asset management vendors and tools to drive efficiency. Maintain channel marketing content calendar throughout the year.
- Analyze content performance results and KPIs and regularly share with cross-functional partners and leaders. Leverage insights to optimize future content creation based on past performance.
- Develop scorecard dashboards with multi-data visibility to provide executive leadership with e-commerce health visibility
- Own ratings and reviews strategy and management, reporting on trends and insights and activating amplification programs.
- Collaborate closely with product marketing teams, corporate digital marketing team, third-party vendors, sales, product management, graphics, and other key stakeholders to ensure overall project and business success.
