THE GORILLA WAY
At Gorilla, our mission is to build brands people love with products we believe in alongside people we care about!
We believe in four pillars that are the driving force behind everything that we do which are Brands, Customer, Community and our People. We believe in our unique company culture and investing in the people who work here by caring about the totality of their lives which is why our core values are so important to us!
Summary Description
This role will be responsible for driving the total Gorilla brand awareness and household penetration via engaging and effective digital media plans that deliver growth and proven ROI. This role can see the big picture, skillfully deliver guidance, and oversee strategic media planning and execution of our programs.
The successful candidate will report to the VP, Digital Marketing Gorilla, and will develop, measure and optimize digital campaigns that align with brand and North America (NA) Gorilla objectives.
Key responsibilities include:
- Develop, execute, measure and optimize all aspects of digital media for the NA Gorilla Brand to drive brand awareness, engagement, and ROI.
- Serve as the organization’s internal digital media subject matter expert, as well a critical partner to external media agencies and vendors. Stays abreast of industry trends, emerging technologies, and competitive products to ensure the company's digital strategies remain competitive.
- Partner across both internal creative and external/agency creative partners to curate campaign- and platform-specific advertising and content.
- Manage media budgets effectively, ensuring optimal sufficiency, allocation and returns.
- Own vendor relationships; negotiate terms and onboard new partners with thorough launch plans. Build strong relationships with key media partners and vendors to stay ahead of industry trends.
- Develop and implement metrics, including competitor benchmarking, to track campaign performance, evaluate results and identify areas for improvement.
- Communicate effectively with cross-functional stakeholders, providing concise updates on campaign performance, insights and recommendations.
- Leverage consumer insights to implement and optimize campaign and audience segmentation strategies, working cross-functionally to align creative and messaging.
- Coaches and develops direct report(s) in campaign management, channel optimization, vendor communication, measurement and strategic agility.
What's in it for you?
Thanks to our commitment to creating a supportive and engaged workplace culture, Gorilla Glue has been recognized as a top place to work for 14 years in a row. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported.
Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference!
