Position Summary: Manages and coordinates production of all direct response program elements including annual planning, schedules, writing, design, printing, proofing, reporting and analysis of program impact. Works closely with a variety of vendors and internal departments to ensure timely delivery of all aspects of direct response program.
Essential Job Functions:
Plan and Track Campaigns
- Coordinate with internal departments and fundraising/marketing vendors to develop annual direct response plans, schedules, budgets, and performance goals.
- Oversee all production aspects of the direct response program, ensuring timely, on-budget delivery.
- Track and report campaign performance, providing monthly financial summaries and weekly status updates.
- Manage all budgets, expenses, and vendor relationships related to the direct response program, including project specifications, bid reviews, and vendor selection.
Coordinate Fundraising Initiatives
- Coordinate across Unity departments and with external partners to plan and execute direct response mail and online campaigns.
- Manage the design, production, and mailing of all direct response packages and premiums.
- Ensure campaigns align with organizational goals, messaging, and brand standards.
- Oversee postal compliance, permits, postage, and inventory management.
- Manage printers, letter shops, paper brokers, and fulfillment vendors to meet schedules and resolve production or delivery issues.
Analyze and Optimize Performance
- Oversees production work with fundraising/ marketing vendor along with Unity leaders to analyze results, test strategies, and improve direct response program performance.
- Supports data-driven decision-making to maximize donor response and retention.
Other Responsibilities
- Partners with a variety of internal teams to strengthen donor relationships and increase engagement opportunities.
- Continuously refines workflows and communication across internal teams and vendors to increase efficiency and effectiveness.
- Maintains regular, reliable attendance on-site.
- Follows all company policies, procedures, and safety guidelines.
- Uses the electronic time management system for attendance and time-off requests.
- Cross-trains and serve as backup for Publishing and Direct Response Production Manager on circulation production program and magazine and book publishing program as needed.
