Marketing & Communications Assistant

POSITION SUMMARY:

Under the direction of the Marketing & Communications Director, the Communications Assistant is responsible for successfully assisting the director with the implementation of the association’s communications and marketing strategy including but not limited to online, mobile, social, email, display and digital content development and curation, as well as assisting with practical communications tasks. The Communications Assistant will be detail-oriented in maintaining brand compliance, and able to work on multiple projects in a fast-paced, high-volume environment with adherence to deadlines and task-management skills.
In addition, every position in the YMCA of Coastal Georgia, Inc is responsible for upholding the Judeo- Christian principles that are central to our mission by modeling behaviors that exemplify the four pillars of character - caring, honesty, respect, and responsibility.

ESSENTIAL FUNCTIONS:
1.Schedule and program email communications and newsletters
2.Receive and respond to website information requests and general inbox inquiries
3.Use Canva and Adobe Creative Suite to design and produce marketing materials including, but notlimited to: fliers, social media graphics, business cards, brochures, signage, banners, newsletters, emailtemplates, print ads and digital ads
4.Assist with template design and creation in Canva and Adobe Creative Suite as well as graphicdesign and creation of original logos, Y branded supplies and other collateral materials
5.Create engaging social media content and implement digital marketing (social media) strategythat supports branch-wide events, campaigns, promotions, etc.
6.Monitor and measure effectiveness of social media posts, email marketing, newsletters, etc.
7.Assist with maintaining and updating current information on association website with attentionto visual layout, graphics, and overall user experience
8.Assist branches and association with social media content creation ideas and implementation
9.Assist with monitoring association wide social media channels and responding to inquiries andcomments in a timely fashion (11 Facebook pages, 3 Instagram profiles, 3 Facebook Groups,YouTube, LinkedIn)
10.Maintain editorial standards and best practices including writing and proofreading support forbranches and staff
11.Assist with special events and promotions as needed, including YMCA Critz Tybee Run Fest
12.Curate video and photo content as assigned
13.Assist with other communications and development duties as assigned
14.Shoot and edit photo/video content for use in marketing materials, social media, promotions, etc.
15.Assist in the Annual Campaign fundraising program and other development campaigns for the YMCA
16.Maintain a positive and cheerful attitude with staff, peers, and program participants
17.Performs all other duties as assigned

QUALIFICATIONS/CERTIFICATIONS:
1. Associate’s degree in communications, public relations, marketing or graphic design preferred.
2. Excellent written, verbal, and visual communication skills including ability to compose content, write, and edit materials.
3. Excellent diplomacy and relationship-building skills and ability to engage and influence a variety of diverse groups and individuals.
4. Ability to be innovative, creative, and productive in a high-volume, multi-task environment.
5. In-depth knowledge and use of social media platforms and analytics including Google products.
6. In-depth knowledge of Microsoft Office products.
7. Knowledge of Adobe Creative Suite preferred.