Marketing Manager

Momofuku Goods

Momofuku Goods aims to redefine the American pantry by giving home cooks restaurant-grade essentials that make cooking more fun, enjoyable, and delicious.

Founded in 2020 by David Chang and the Momofuku team, Momofuku Goods carries forward the same principles that shaped our restaurants—challenging conventions and making the unfamiliar familiar. We believe in the power of food to bring people together and create more confidence, joy, and connection in the kitchen.

The Marketing Manager is a versatile, hands-on marketer who drives cross-channel campaigns and ensures Momofuku Goods shows up powerfully at retail. 

This role manages the day-to-day execution of integrated marketing campaigns—liaising with functional leads (Content, PR, eCommerce, Lifecycle, Sales, Creative) to create programs that drive brand awareness and sales—while owning in-store shopper programs as a core focus area. The position works in close partnership with the Brand Experiential & Partnership Manager, complementing their work by focusing on retail and channel execution rather than live event production.

Salary Description: $91,000 - $120,000 annually + bonus + company stock options

What's in it for you?

Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods. We encourage our employees to grow and learn, and offer many opportunities for personal and career development.

Responsibilities:

INTEGRATED CAMPAIGN MANAGEMENT

• Manage day-to-day execution of integrated campaigns across digital, retail, influencer, PR, and email by coordinating with functional leads.
• Build campaign briefs, communications plans, and calendars for launches and key brand moments.
• Partner with the Director of Content to ensure brand voice and visual identity are consistent across channels.
• Oversee timelines, deliverables, and stakeholder alignment, working cross-functionally with Commercial, Content, and Creative to keep projects on track and resourced.
• Measure campaign performance, track KPIs, and deliver post-mortems with actionable takeaways.
• Help manage the marketing budget by tracking spend and reconciling invoices. 

IN-STORE & SHOPPER PROGRAMS

• Lead execution and measurement of in-store shopper initiatives including coupons, promotions, displays, and point-of-sale materials.
• Serve as day-to-day lead for retailer marketing requests and retailer.com asset needs in partnership with Sales and eCommerce.
• Align in-store activation and retail media with broader campaign strategy and commercial priorities.
• Maintain retail marketing calendars, workbacks, and asset trackers; coordinate with Creative on specs, routing, and delivery.

Required Qualifications:

• 4–6 years of CPG marketing experience, including hands-on shopper marketing or in-store retail program management.
• Proven track record managing integrated campaigns from brief through execution across multiple channels.
• Strong project management skills with experience coordinating cross-functional teams and external partners.
• Comfort with KPI tracking, post-program analysis, and budget tracking/management.
• Excellent written and verbal communication; sharp eye for brand voice and visual consistency.

Preferred Qualifications:

• Experience in food & beverage CPG. 
• Familiarity with retailer.com, retail media networks, and shopper platforms (e.g., Ibotta, Inmar, Neptune).
• Background coordinating creative asset development for both digital and in-store use.
• Ability to balance multiple projects and adapt quickly in a fast-paced environment.
• Strong relationship-building skills with internal stakeholders and external partners.

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. While performing the duties of this job, the employee is regularly required to sit for extended periods of time. The employee is frequently required to use hands and fingers to use the computer keyboard, writing and the answering phone.

The duties of this position may change from time to time. Momofuku reserves the right to add or delete duties and responsibilities at the discretion of Momofuku or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Momofuku is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.