Email Marketing Specialist

Company Overview 

At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here! 

Our Culture 

Joining the Margaritaville at Sea® team means embracing our Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions, which are every guest, every time, act with integrity and respect, shred responsibility for the well-being of our guests, crew and community and each employee’s responsibility to ne better than the rest.. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision-making, fostering relationships, tackling challenges, and reaching milestones. These culture essentials propel us toward a shared vision of success, ensuring a collective effort in shaping our future. 

Responsibilities 

Margaritaville is looking for an Email/SMS Marketing Specialist to help us connect with our guests and fans through thoughtful, well-crafted email campaigns. In this role, you’ll support our marketing team by managing email/SMS communications that drive interest, engagement, and bookings across our ships. You’ll write and build emails, set up automation workflows, and use data to improve performance—all while keeping the Margaritaville spirit front and center. 

Essential Functions: 

• Campaign Execution & Automation: Design, build, and manage sophisticated email/SMS campaigns and automated nurture sequences using HubSpot. 

• Promotional Campaigns: Create and optimize sales emails/SMS for major promotions including Black Friday, New Year’s, 4th of July, and other seasonal events. 

• Copywriting & Conversion Optimization: Write clear, compelling copy for emails/SMS, subject lines, CTAs, and landing pages that drive engagement and conversions. 

• Segmentation & Personalization:  Manage and segment our customer database to deliver highly targeted and relevant email/SMS communications. 

• Technical Expertise: Serve as the HubSpot expert for email/SMS workflows, ensuring data integrity, system integration, and adherence to best practices. 

• Compliance & Deliverability:  Ensure all campaigns comply with email/SMS marketing laws (CAN-SPAM, GDPR, etc.), maintain high deliverability rates, and troubleshoot issues as needed. 

• Cross-Team Collaboration: Work closely with Marketing and Digital and Data teams to ensure a cohesive customer experience across channels. 

Qualifications: 

• 3+ years of experience in email/SMS marketing, marketing automation, or digital marketing 

Experience: 

• Hands-on experience with HubSpot or similar marketing automation platforms 

• Experience managing large contact databases and implementing lead scoring models is a plus 

Knowledge, Skills, and Abilities: 

• Strong copywriting skills with a focus on conversion, clarity, and brand voice 

• Proven ability to build and optimize email campaigns, nurture sequences, and newsletters 

• Solid understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability 

• Familiarity with email compliance regulations (CAN-SPAM, GDPR, etc.) 

• Analytical mindset with experience using data to drive decisions and improve performance 

• Comfortable working cross-functionally with content, design, product, and sales teams 

• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment 

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel: 25% 

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential. 

This position is classified as “in-person.” Which means the physical office is in Orlando. 

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Margaritaville at Sea, your total rewards package is much more than your base salary. We  provide comprehensive and innovative benefits to meet your needs, including: 

Health Benefits: 

• Cost-effective medical, dental and vision plans 

• Employee Assistance Program and other mental health resources 

• Additional programs include company paid term life insurance and disability coverage  

Financial Benefits: 

• 401(k) plan that includes a company match 

Paid Time Off: 

• Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.  

• Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days.  Part-time with benefits employees receive time off based on the number of hours they work.   

Other Benefits 

• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends 

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement. 

In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns. 

Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation,  gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.