Paid Search Performance Manager

Are you interested in joining a team that is continuously innovating to create the best experiences for members? Would you like to work for a company that has been rated a top employer and best place to work across the Northeast year over year? Do you want to be part of a company that is committed to giving back to the community?

At AAA Northeast, as we continue to grow, our mission remains the same: helping and serving is a way of life. It’s why we’ve earned the trust of millions, and why AAA Northeast has remained a resilient and reliable brand for over a century.

Drive digital growth. Lead with innovation. Make an impact.

We’re looking for an SEM Manager who can take our Paid Search strategy to the next level - turning clicks into revenue and maximizing ROI. This role is ideal for a data-driven marketer who thrives on results, leverages AI-powered tools, and knows how to convert clicks into revenue. As a strategic leader, you’ll collaborate with senior marketing teams, eBusiness partners, and the Director of Media Marketing to continuously optimize campaign performance. You’ll also play a hands-on role in campaign execution, paid search strategy, data interpretation, and team development—ensuring that every dollar spent delivers measurable value and maximizing ROI and fueling to fuel growth. 

What you will do:

Lead & Strategize: Strategize, develop, execute, and scale Paid Search (SEM) and YouTube campaigns that drive performance, efficiency, and growth. Play integral role in our strategic approach for AEO impact on Paid Search landscape.

Optimize Relentlessly: Monitor Direct campaign pacing, targeting, and segmentation—making smart shifts in strategy, tactics, and budget to maximize ROI.

Leverage AI & Tools: Harness Adobe Advertising for Search and AI-driven insights to forecast, simulate, and continuously improve results.

Test & Learn: Build structured test-and-learn programs across audiences, placements, and platforms—turning insights into performance gains.

Inspire & Mentor: Provide leadership and direction to the SEM team—sharing best practices, mentoring talent, and ensuring flawless campaign execution.

Collaborate Across Teams: Partner with full media team, creative, business lines, analytics, and digital experts to deliver media executions that generate measurable impact.

What you need:

• Bachelor’s degree in Marketing, Digital Media, Business, or related field (Master’s preferred)
• 6+ years digital media account service experience
• 4+ years leadership experience in SEM/Paid Search (agency or in-house)
• 3+ years hands-on Paid Search advertising experience (Google Ads, YouTube Ads, etc.)
• Strong analytical mindset and passion for driving business growth
• Google/YouTube certifications (preferred)
• This is a hybrid position which requires 3 days in- office (Providence, RI or Garden City, NY)

This is your opportunity to shape strategy, lead innovation, and deliver meaningful results.
 

AAA Northeast is proud of our diverse culture, fostered by the many talents, skills, passions, and expertise of our employees. We are an equal opportunity employer. We do not discriminate in recruiting, hiring, or promotion based on race, color, creed or religion, national origin, sex, age, sexual orientation, veteran’s status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work.