Senior UX & CRO Strategist

Title: Senior UX & CRO Strategist

Department: EMS Marketing

Location: Lenexa, KS / Remote

Brief Description: As a Senior UX & CRO Strategist, you will be responsible for testing and optimizing partner websites to achieve improved performance outcomes.

Description:

EducationDynamics is a marketing and enrollment services company dedicated to connecting students with the right school for them. We are higher education experts and full-funnel marketers who live and breathe data, optimization, and results.

As a Senior UX & CRO Strategist, you will be responsible for managing conversion rate optimization strategies for partner websites to improve performance outcomes. You will create and execute competitive research, create site wireframes and mockups, and build testing/implementation plans to improve the overall experience, conversion rate, and accessibility of client sites.

At EDDY, we are looking for passionate and savvy marketers who are ready for a challenge and eager to show what they can do. We offer a highly flexible, collaborative, and supportive team environment to allow our employees to do their best work every day!

Job Responsibilities & Duties:

• Brainstorm, present, and implement A/B tests to improve website conversion rate
• Perform frequent research & analysis through analytics, heatmapping, and market/competitor research to understand user behavior and inform website decisions
• Create digital wireframes and mockups for proposed website updates, redesigns, or tests that keep usability and accessibility top of mind
• Participate in client calls to discuss website performance, interpretation of data, and actionable plans based on findings
• Work closely with Account Management and Marketing leadership to conceptualize, execute, and report on testing strategy and effectiveness
• Collaborate cross-channel with other teams such as developers, designers, content strategists, and digital marketers to better understand website strategy and efforts
• Research new best practices, services, and tools in the industry to continually evolve our UX process and produce efficiencies

Qualifications:

• Bachelor’s degree in Graphic Design, Marketing, or related field OR relevant work experience
• 3-5 years of experience in conversion rate optimization, user experience, or web design
• Experience with 3^rd party A/B testing tools, such as Optimizely, VWO, Sitespect, etc.
• Client-facing experiences with website testing, implementation, and optimization
• Proficiency in building wireframes and mockups through Google’s Inspect Tool, Adobe XD, Figma, etc.
• Experience with heatmapping and user behavior insight tools such as CrazyEgg, HotJar, etc.
• Ability to understand and manipulate website code using HTML, CSS, & JavaScript
• Proficiency using Google Analytics to identify & report on performance trends
• Familiarity with the Web Content Accessibility Guidelines (WCAG) and why they are critical to follow
• An understanding of the Higher Education and Post-Secondary sector

Core Competencies:

• Self-Motivated: You are constantly digging into the data and pushing your account(s) to be the best. While you take direction well, you can work independently to achieve both your personal goals as well as your client’s performance goals
• Accountable: You take responsibility for your actions and your client’s performance
• Lifelong Learner: You stay on top of new trends, learn quickly, always look for ways to improve and are adaptable
• Detail Oriented: You revel in the details, digging into the data, looking for the cause and effect, and perfecting your strategy
• Solution-Focused: You are creative and innovative, always looking for different ways to solve client and/or company challenges