Digital Marketing Manager

Are you looking to make a difference in the world?

Looking to take the next step in your career with an impactful organization helping people?

Join AFTD, the leading organization dedicated to ending the most common dementia under 60, known asFTD. We help families affected today, and drive research to bring hope for the future. Our work to bring about a world without dementia is only missing your passion and your expertise. AFTD is growing rapidly, with a greater ability to offer help for those affected than ever before. Join us today to make a difference for families affected by FTD, across the United States and beyond.

Job Purpose

Reporting to the Director of Marketing & Communications, the Digital Marketing Manager drives community engagement through AFTD’s Salesforce Marketing Cloud platform, leads AFTD’s digital ad strategy, and uses analytics to optimize campaigns.

Job Summary

Working in close collaboration with staff, the Digital Marketing Manager leads AFTD’s work to drive community engagement through Salesforce Marketing Cloud. The Digital Marketing Manager will lead the planning and development of journeys, and proactively analyze metrics to maximize AFTD’s impact and engagement. The Digital Marketing Manager will also play a leading role in SEM/digital ads as well as SEO. They will use analytics to optimize marketing campaigns based on monthly, quarterly, and annual results.

FUNCTIONAL RESPONSIBILITIES

Essential Job Functions

• Analysis and Reporting: Use analytics, with a continuous test, learn, and improve mindset, to proactively build reports by presenting data in a way that generates actionable insights. Make appropriate recommendations for AFTD’s digital marketing plan and make ongoing tactical platform changes based on client activity/journey experience.
• Managing Marketing Cloud Strategy: Help develop and manage AFTD’s marketing strategies to target people impacted by FTD in the United States, as well as a growing global audience. Responsible for effectively engaging all segments of our audience, including FTD-unaware members of the public, families facing a new diagnosis, and established donors and volunteers. They will work with the Social Media Coordinator to ensure alignment of web and social media content. While Marketing Cloud experience is preferred, proficiency in another emailing platform that supports journeys, like MailChimp or Pardot, is acceptable.
• Managing Digital Advertising: Collaborate with staff to design Google, Facebook, and Instagram ad campaigns and help identify requirements for assets. Responsible for implementing, monitoring, and using analytics to maximize ROI of ad campaigns.
• FormAssembly Forms: Work with staff to create or modify forms as needed to maximize data collection for Salesforce fields.

Other Job Functions

• Conscientiously follow company policies and practices and care for company property.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

• This position is an individual contributor and does not have supervisory responsibilities.

Education:

• Bachelor's degree or equivalent experience required; relevant advanced degree is a plus

Licensure/Credentials:

• Relevant technical certifications (Google Analytics, Google Ads, Facebook and/or equivalents) will be considered

Experience:

• 3+ years of progressive digital marketing experience is required. Marketing Cloud experience is preferred, proficiency in another emailing platform that supports journeys, like MailChimp or Pardot, is acceptable.
• Excellent verbal communication and writing skills
• Demonstrated effective collaboration with organizational leadership to advance an organization’s success.

Special Knowledge/Skills:

• Proficiency in Salesforce, Salesforce Marketing Cloud or of journey-based email platform, Google Analytics, and FormAssembly.
• Demonstrated experience planning digital campaigns, with campaigns focused on healthcare consumers a plus
• Demonstrated awareness of and/or experience with outreach to diverse populations.
• Demonstrated experience shaping and fulfilling marketing plans
• Demonstrated expertise using digital analytics to plan and drive marketing strategies
• Excellent organizational skills and time management; the ability to manage several concurrent projects with a results-oriented attitude
• Ability to approach work with a professional, warm manner; to be a flexible team player and exhibit a willingness to take on new challenges
• Fluency in spoken and written English

ADDITIONAL INFORMATION

Interview Process

• Submit an application, including cover letter and resume
• Phone screen with a member of AFTD’s HR department
• Interview with Hiring Manager
• Team interview with department staff
• Offer made to final candidate (contingent on reference and background checks)
• Additional interviews or assessments may be required dependent on position

AFTD Awards & Accolades

• Platinum Transparency 2023 by GuideStar, an organization that collects and publishes IRS-verified data about charitable organizations, issuing Seals of Transparency based on how much information each charity provides
• 4-star rating on Charity Navigator, an organization that assesses nonprofits’ organizational effectiveness through IRS filings and metrics such as, Impact & Results, Accountability & Finance, Culture & Community, and Leadership & Adaptability

Benefits and Perks

AFTD offers a competitive salary and is committed to providing a comprehensive benefits package to meet the needs of our employees and their families, including:

• Medical, Dental and Vision insurance for eligible employees regularly working 30 hours or more per week - presently AFTD covers 100% of employee individual medical coverage
• Basic Life Insurance/AD&D
• Company-paid short-term and long-term disability insurance
• Identity Protection
• Voluntary Term Life/AD&D
• Pet discount program
• Employee Assistance Program
• SIMPLE IRA with company match
• Generous paid vacation and sick time
• 10 paid holidays
• A company culture that encourages work/life balance
• Ongoing team building opportunities, including staff retreats and days of service
• Ongoing professional development training and opportunities
• Hybrid working environment, with the opportunity to work remotely up to 3 days per week
• Business casual dress code

AFTD is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All ofyour information will be kept confidential according to EEO (Equal Employment Opportunity) guidelines.

AFTD participates in E-Verify. Learn more about applicant rights under Federal Employment Laws.