MARKETING MANAGER
Job Details
Rio - Gaithersburg, MD
Description

Peterson Companies

 

As one of the regions largest privately-owned real estate developers, Peterson Companies has been consistently delivering some of the areas most exciting destinations for more than 50 years. With a portfolio that includes National Harbor, Downtown Silver Spring, Fair Lakes, and Fairfax Corner, we continually strive to enhance the local community. We develop vibrant properties, and entire neighborhoods, that bring people together.

 

Who You Are:

 

You are passionate about marketing and enjoy brainstorming new initiatives. You enjoy engaging with a team and are willing to take on diverse tasks to deliver results, meet deadlines and achieve the teams common goal. You are solutions oriented and approach challenges with a positive attitude, creativity and clear communication. You are self-motivated and can navigate a fast paced, dynamic environment. You are excited to play a key role in supporting the day-to-day execution of the organizations marketing efforts at a company that has an active culture with excellent perks that foster work life balance.

 

What You Bring:

 

  • Bachelors degree in Marketing or Communications
  • 3-5 years; B2C real estate marketing in MD/DC/Northern Virginia is preferred
  • Experience with developing marketing campaigns and events
  • Familiarity with digital and social media platforms and curating content
  • Ability to handle multiple projects simultaneously, with attention to the details
  • Strong interpersonal, presentation, communication, organizational and problem-solving skills
  • Knowledge of Microsoft Office, Adobe programs, Wordpress and other content management platforms
  • Ability to travel to field locations as necessary

 

Key Responsibilities

 

  • Assist with the implementation and execution of the marketing plan for assigned properties (Rio, Gaithersburg, MD and Downtown Silver Spring, Silver Spring, MD) designed to drive consumer visitation and sales.
  • Create and implement marketing events and programming to ensure highest quality customer experience.
  • Develop and manage digital and social media content in conjunction with digital strategy. Ensure property websites, social media channels, email and text communications have engaging and relevant content and deliver a quality user experience.
  • Management of marketing events and programming to include vendors, tenants, event staff and other contract resources, as needed.
  • Management and oversight of the Waterfront Activation operations (Rio), including interfacing with operators and staff, reporting on monthly sales and tracking ridership.
  • Assist with implementation and deliverables of alternate revenue program including sponsorships, brand activations and special events.
  • Ensure brand standards are maintained across all marketing channels.

Peterson Companies is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, protected veteran status, age, genetic information, marital status, or any other basis protected by law.

 

Qualifications
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