Executive Director of Marketing

PRIMARY RESPONSIBILITIES

The Executive Marketing Director must be an independent self-starter with a strong professional presence. S/he will be responsible for leading all branding, marketing, and communications efforts to drive integrated internal and external strategies that support the vision of Bishop Walker

and his team. S/he will deliver awareness and engagement across core marketing and digital channels using a data-driven, audience-centric approach. Primary responsibilities:

· Build and lead a world-class marketing and media team. Create an environment that inspires creativity, curiosity, and collaboration – and that will drive marketing innovation and achieve performance metrics.

· Develop annual integrated marcomms plans that incorporate all facets of strategy, implementation, and measurement across traditional and digital platforms; oversee plan execution to reach clearly defined target markets.

· Meet regularly with church ministry leaders to incorporate the needs of those individual ministries into the overall strategic plan.

· Maintain strict brand guidelines that promote, advance, and protect the Mount Zion brand across all marketing and media platforms.

· Leverage media analytics to identify opportunities for mid-course adjustments and learn from final results.

· Work in tandem with the Mount Zion production department which oversees production of all pre-recorded and live services and special events including run of show, video, audio, lighting, stage design and production crew.

· Increase visibility of Mount Zion ministries, programs and initiatives across key internal and external stakeholder audiences including members, visitors, news media, influencers, and community leaders. Advance Mount Zion community partnerships and support.

· Serve as a community representative of Mount Zion with professionalism and an engaging approach.

· Oversee management of departmental process and operations including timelines and deliverables. Manage and optimize marketing budget for maximum efficiency. Track metrics and criteria for all marketing and communications activities.

· Negotiate with and manage external partners (i.e., creative, production, PR and media agencies), holding them accountable for developing high-performing assets and campaigns.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS/SKILLS

· 10+ years leadership experience in marketing/communications field (ministry, faith-based organization, or nonprofit service organization experience a plus).

· Financial acumen in budgeting, forecasting, data analysis and strategic planning.

· A creative thinker who is data-driven with demonstrable experience developing and executing effective marketing strategies that drive brand health, awareness, and engagement.

· Strong creative eye with ability to discern quality relative to brand elements and marketing collateral. Visual Experience with Microsoft Office, Adobe Creative Suite, Canva and digital tools such as Google Analytics. (Mastery level not required.)

· Strong professional/business writer and editor with comprehensive knowledge of grammar rules.

· Confident and professional public speaking proficiency.

· Strong digital aptitude with extensive experience and confident vision around bringing a modern, faith-based brand to life across digital and social media channels.

· A superb leader who knows how to set a vision, inspire, and motivate high-performing teams, and coach team members to produce better outcomes over time.

· Excellent attention to detail and calm under pressure with the ability to effectively multi-task in a deadline driven, complex, demanding, fast-paced environment.

· Servant leader with strong interpersonal communication and active listening skills. Ability to work non-traditional hours and in non-traditional settings as well as maintain confidentiality and use the utmost discretion when privy to sensitive information.

· Based in the greater Nashville area or willing to move to Nashville within 3 months at own expense.

EDUCATION

Bachelor’s Degree in marketing/communications (master’s degree preferred)