Content Marketing Strategist

Open position in all Coegi office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: in office/remote.

Coegi’s Content Strategist supports Coegi’s content marketing execution to promote Coegi’s thought leadership. This individual will be a writing guru, well-versed in tailoring content research, structure, editing, and persuasiveness based on target readership.

Essential Duties and Responsibilities (Other duties may be assigned)

• Spearheads written content practice, supporting:
  • Blog POV and case study writing and editing
  • Distribution of thought leadership in industry and vertical publications
  • New business one-sheeters, RFIs and RFPs
• Supports new business development through:
  • Develop prospect specific content to increase conversion rate
  • Support research, strategy development for proposals
• PR strategy and oversight:
  • Identify new publication partners
  • Edit content submissions from Coegi’s subject matter experts
  • Support award application content development in conjunction with brand strategist
• Optimize existing content for SEO:
  • Create and act on a system of continuous improvement for content ranking and audience relevance
• Monitoring digital and industry trends
  • Work with innovation to develop LinkedIn articles speaking to latest digital developments

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3-5 years* of marketing experience, with expertise in digital
• Agency experience preferred but not required
• Content writing and editing experience preferred
• Excellent verbal and written communication skills, with innate ability to bring the Coegi story to life for current and prospective clients
• Ability to handle the strategy and execution of multiple projects
• Self-starter mentality, bringing new ideas to the table for self, department, and organization wide improvement and takes ownership over bringing from idea to activation
• Deep passion for innovating, test and learning, and using data and analytics to inform brand changes
• Commitment to upholding and celebrating Coegis vision, mission and values

Education:

• Bachelors degree (marketing, advertising, communications, business) or equivalent professional experience

*Senior title considered for those with longer tenure and relevant professional experience

Total Perks Package

• The chance to be a part of a growing company and the next success story 
• Amazing opportunities for career development
• Recognition programs 
• Employee referral bonus
• Hybrid work options
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision. life, and disability)
• 401(k) retirement plan, with employer 3% match
• Work/life benefits, including mental health and wellbeing support
• Robust Paid Time Off program, increasing with years of employment, and paid out at year end to employee 401(k) retirement account
• Paid holidays, including agency closing Christmas Eve-New Years Day
• Maternity, Paternity and Adoption Paid Time Off , plus Voluntary Paid Leave Bank