Open position in all Coegi office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: in office/remote.
Coegi’s Content Strategist supports Coegi’s content marketing execution to promote Coegi’s thought leadership. This individual will be a writing guru, well-versed in tailoring content research, structure, editing, and persuasiveness based on target readership.
Essential Duties and Responsibilities (Other duties may be assigned)
- Spearheads written content practice, supporting:
- Blog POV and case study writing and editing
- Distribution of thought leadership in industry and vertical publications
- New business one-sheeters, RFIs and RFPs
- Supports new business development through:
- Develop prospect specific content to increase conversion rate
- Support research, strategy development for proposals
- PR strategy and oversight:
- Identify new publication partners
- Edit content submissions from Coegi’s subject matter experts
- Support award application content development in conjunction with brand strategist
- Optimize existing content for SEO:
- Create and act on a system of continuous improvement for content ranking and audience relevance
- Monitoring digital and industry trends
- Work with innovation to develop LinkedIn articles speaking to latest digital developments