Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues. The Company is proud to have valued licensing partnerships to include Hasbro, Disney, Mattel, Nintendo, Netflix, Coca Cola, Universal, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears, Tonka, Lite Brite, K’nex, Lincoln Logs, Tinker Toys, Playhut, Uncle Milton, Fisher Price Classics, Mash’emsand Littlest Pet Shop. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.
Position Overview:
In collaboration with the Vice President Global Brand Marketing, this position is responsible for the development and successful execution of the Brand strategy for assigned product lines. This role is expected to be a business driver for the company. Having accountability for assigned Product Lines and brands, this individual will act as the hub for their select Product Lines / Brand(s) and collaborate with sales, product development, operations, digital marketing & marketing services, creative services and other cross-functional teams to achieve successful results.
Strong leadership and relationship management skills are essential along with storytelling, strategic thinking and project management abilities.
Responsibilities include but not limited to:
- Manage all functions of the brand management discipline across cross-functional teams for assigned product line(s).
- With direction from Management, create Line Plans / Line Extension strategies and execute elements of the product commercialization process, including close collaboration with the product development team; assisting in driving the development cycles against the product launch milestones; managing Product Specs, costing targets, margin requirements while delivering market-relevant product solutions that possess a strong price/value proposition.
- Identify and recommend consumer-focused product marketing trends, competitive threats and new product and packaging opportunities and strategies to drive growth of new and existing product categories.
- Act as the Brand/Product ambassador to both internal and external constituencies for assigned product lines.
- Create reports and other materials to communicate updates and changes to product lines and Brand Decks throughout the product commercialization process.
- Collaborate with the creative services team to drive packaging and graphic design direction.
- Provide leadership to maintain the established visual personality and brandprint for all assigned Brands.
- Manage the flow of information and communications with product development and creative services teams and the Hong Kong office.
- Review and approve all product concepts and design samples.
- Manage Product Line information flow to sales team, including sales collateral materials, presentations, competitive set data, marketing plans, and brand decks.
- Work with global sales team to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations. Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary.
- Manage all promotional and merchandising planning, collaborate with marketing services team to execute all promotional activities/activations, including PR, traditional media and all social media platforms and amplifications.
- Track category trends and retail environments/channels; use intel to illuminate priorities and Product Line planning.
- Direct the development and management of outbound communications materials, including, creative briefs, Web copy, e-commerce assets, trade show presentation and messaging, sales collateral materials, print and digital media platforms.
- Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations.
- Create and manage marketing plans, budgets and analysis for assigned product lines.
- Collaborate with digital and social media marketing and sales teams to ensure assigns product lines are properly represented on e-commerce sites/accounts.
- Prepare product concept Decks for presentation to Licensors for assigned Product Lines/Brands.
- Collaborate with licensing team to maintain communication with licensors. Work with licensors during brand planning and product development process.
- Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
Our office is in-person Monday through Thursday with the option to work from home on Friday.
We believe strongly in the philosophy that we are Better Together and that the collaboration and teamwork of being with each other in the office supports our culture the best. For this reason, we work in the office Monday through Thursday. We have chosen Friday as our weekly remote workday as we thought it would be the day most beneficial and effective for Basic Fun! and our employees.
