MARKETING COORDINATOR

*We do not consider incomplete or Quick Apply applications.*

About the Organization:

Collaborative Institutional Training Initiative (CITI Program)

CITI Program was established in 2000 and is a leading global online education provider. Its web-based training materials serve millions of learners and thousands of subscribing institutions. CITI Program is dedicated to serving the training needs of colleges and universities, healthcare institutions, technology and research organizations, and governmental agencies, as they foster integrity and professional advancement of their learners.

CITI Program is the preeminent leader in online research, ethics, compliance, and safety training. It has trained researchers globally for over 20 years at thousands of academic, research, and healthcare organizations. CITI Program is a dynamic and collegial working environment with opportunities to bring forth new educational materials that support learners and institutions in the U.S. and around the world.

CITI Program joined the Biomedical Research Alliance of New York (BRANY) in 2016. BRANY was founded in 1998 and is jointly owned by four leading academic medical centers - NYU School of Medicine, Montefiore Medical Center, Icahn School of Medicine, and Northwell Health. BRANY is also a premier resource for research support services for hospitals, academic medical centers, and investigators, among its other ventures.

Marketing Coordinator, CITI Program

General Summary/Objective:

The primary role of the Marketing Coordinator is to support all Marketing efforts with a focus on all base solution packages, including Research I, Research II, Higher Ed, Environment Health and Safety, Custom solutions, and future products. The support includes conducting market research, generating lead lists, proposing marketing campaigns, and measuring the success of the campaigns. The candidate will also gain market intelligence to propose ideas to generate new marketing activities. The candidate may also help us exhibit at industry conferences, as needed. The ideal candidate is tech savvy, a fast learner and stays abreast of AI-based tools used in marketing, video/audio snippet production, copywriting, image manipulation, and other emerging areas.

Duties/Responsibilities:

1. Work closely with Sales Director and team to execute all planned marketing initiatives.
2. Assist Sales Director in generating new revenue through developing new marketing opportunities for both new accounts and expanding existing accounts (e.g., DEMO lists, renewal campaign lists, etc.)
3. Conduct market research to generate new lead lists for existing solutions as well as new solutions.
4. Create the profile of the ideal prospect for various solutions and generate lead lists in ZoomInfo and other sources.
5. Upload and monitor new leads to the Customer Relationship Management (CRM) Software.
6. Maintain a comprehensive understanding of CITI Program’s marketing process to be able to assist with repeatable components of the Campaign Monitor process.
7. Assist with marketing components of public website to include podcast posts, playlist posts, tracking new course badges, etc.
8. Research for relevant articles, posts, and blogs to promote on social media.
9. Assist communications team members with drafting news/blog/calendar posts and proofreading.
10. Research viral social media trends relevant to our industry.
11. Use SEMRush to harvest key words based on ranking, competition, and relevancy for search engine marketing campaigns and SEO-blog-related topics.
12. Bi-weekly review of disavowed links list.
13. Participate in website testing activities.
14. Serve as backup to Marketing Manager as business needs arise (high volume, PTO, etc.)
15. Make recommendations for new processes and events to support the marketing goals of CITI Program.
16. Participate in and complete all required training and participates in team meetings and activities.
17. Assist with writing and updating any SOPs regarding marketing processes.
18. Ability to travel, including some overnight travel, as necessary. Flexible work schedule required; hours are subject to change due to operational needs.

Non-Essential Functions will be noted by asterisk (*).

Education required:

Bachelor’s degree in Education, Business, Marketing, or a related discipline, or equivalent work experience.

Experience Required:

To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below represent the knowledge, skills, and abilities required.

• Three plus years of relevant and successful work experience with growing responsibilities managing day-to-day marketing support in an academic setting, a medical association, a membership society, or in the healthcare or research industry.
• Demonstrated ability to conduct market research to propose new marketing campaign ideas and approaches.
• Ability to create a marketing profile of the ideal prospects for specified content areas.
• Ability to research and source new lead lists.
• Ability to manage compilation and analysis of educational surveys and evaluations.
• Ability to collaborate well with colleagues to ideate marketing campaigns,
• Ability to learn and articulate benefits and features of training courses and products.
• Any appropriate combination of relevant education, experience, and/or certifications will be considered.

Knowledge/Skills Required:

• Knowledge of online education terminology and language.
• Understanding of marketing, market research, project management, social media platforms, Salesforce and general marketing principles.
• Comfortable collaborating with multiple functions and priorities to achieve results.
• Ability to work with all levels of management and participate effectively on a team.
• Disciplined, detail-oriented, highly organized, dependable, and able to perform under deadlines and pressure.
• Solid computer skills (Microsoft SharePoint, PowerPoint, Word, Excel, Outlook, Salesforce, Campaign Monitor, Teams, RingCentral, and Lightning).
• Excellent verbal/written communication and presentation skills.
• Comfortable working remotely.
• Experience using Zoom, Teams, and other web-based video conferencing tools.

Location:

Fort Lauderdale, FL, or the remote U.S. (If located outside south Florida, you may be expected to make occasional visits to Fort Lauderdale for in-person meetings).

Physical Demands and Environment:

This position operates in both an office & remote work environment using standard office equipment & technology and requires occasional field work attending trade shows and conferences. The position requires the individual to see, talk, hear and be mobile. The employee is frequently required to use hands, fingers, and reach with hands and arms

Travel:

Occasional travel may be required. Occasional professional travel (e.g., to conferences). Staff in this role are expected to attend about 5-6 conferences a year, each lasting about 2-4 days. Such industry conferences are typically held in various locations around the US.

Salary:

$50,000 - $60,000 per year

Benefits:

• Flexible schedule
• Medical, dental, and vision insurance
• Retirement benefits
• Group life Insurance
• Voluntary supplemental insurance
• Generous paid time off

EEO and Accommodations:

BRANY is committed to having a diverse population and a policy of equal opportunity for all employees, and applicants for employment, without regard to race, color, creed/religion, sex, sexual orientation, gender identity characteristics, genetic predisposition or carrier status, domestic violence victim status, marital status, national origin, age, disability, status as a veteran or special disabled veteran, or citizenship status, in accordance with applicable federal, state, and local law. BRANY also recognizes same-sex marriages and the employment rights of those in the LGBT community. BRANY is an Equal Opportunity/Affirmative Action employer.

BRANY is committed to the full inclusion of all qualified individuals. In keeping with our commitment, BRANY will take the steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact a BRANY representative at HR@brany.com