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Digital Marketing Analyst

Job Details

Multiple Locations - Rockford, IL
Full Time

Are you a data-driven storyteller with a passion for understanding consumer behavior? Do you have a knack for turning numbers into actionable insights? If so, we’re looking for a skilled digital marketing analyst to join our team of specialists and help us optimize our online presence.


Description and Requirements for our Digital Marketing Analyst


As a digital marketing analyst, you’ll be responsible for diving deep into our client data, tracking and analyzing trends, identifying opportunities, and developing growth strategies that drive growth and engagement across multiple digital channels. From social media to search engine optimization, you’ll use your analytical skills and creative flair to help us deliver compelling experiences that resonate with our audience. If you’re up for the challenge, we want to hear from you!


A couple things to note about our Digital Marketing Analyst:


  • This position has the flexibility to work in any of our Chicagoland or Madison, WI offices, but you will be required to also travel to our headquarters in Rockford, IL at 1-2 days per week for the first year.
  • This is a full-time position, with a minimum expected hour amount of 40 hours per week.


The Digital Marketing Analyst can expect to focus in the following areas:


  • In this exciting new role, you'll combine your expertise in marketing and data analytics to drive our success!
  • You'll oversee our marketing dashboard and other relevant platforms, interpreting campaign results and sharing your insights with stakeholders across the organization.
  • You'll also identify areas of opportunity for testing, such as landing pages and content, and make recommendations for our next steps based on performance.
  • In addition, you'll help manage our marketing test backlog, oversee website and SEO projects, and ensure quality control across our marketing dashboard and reports.


If you're ready to take on a dynamic role that offers room for growth and the opportunity to shape our marketing strategy, we want you on our team!


The Digital Marketing Analyst typically requires the following qualifications:


  • We're looking for a top candidate with a Bachelor's degree in data science, digital marketing, finance, or mathematics from an accredited college or university and 3+ years of experience in a similar role.
  • You'll need experience with direct response campaigns using first- and third-party databases, Google, Meta, and programmatic advertising platforms like TradeDesk or Google. You should also have proven experience using Tableau to create dashboards and analyze KPIs, as well as familiarity with multi-touch attribution models.
  • You'll need to be able to present complex data in an easy-to-understand manner and have solid project management experience. Knowledge of digital marketing principles like funnel optimization, UX, landing page optimization, SEO, and marketing automation tools is a must.
  • Certification as a Pardot Specialist or Marketing Cloud Developer and Google Analytics 4.0 developments is highly desirable.
  • You should be organized, detail-oriented, and able to work both independently and as part of a team. A positive attitude and ability to work well with all levels of the firm and clients are crucial.


Why Join Us?


  • We are a growing firm, with opportunities for future growth and advancement in your role.
  • We offer health, vision, dental, and 401K benefit options for you and your family.
  • We believe in collaboration, innovation, excellence, doing what’s right, and helping our team to provide a world class service
  • Our culture is steeped in Savant’s Midwestern roots as described through our corporate values of excellence, integrity, lifelong learning, respect, growth, and servant leadership. We are dedicated to living these values through our relationships with clients, each other, and the greater community. Our core values truly define the Savant way.


Let us help you on your path to your ideal career - apply today!



Collective Wisdom. We're Better Together.


At Savant Wealth Management, we are driven by a purpose to serve our clients with skill, passion and integrity. Inspired by collaboration, our team craves innovation, commitment to excellence and above all, doing what is right. We are up for any challenge. Since 1986 we have focused on committing to helping clients achieve peace of mind through our collective insight and wisdom.


If you want to be part of a culture that is defined through strong values - Savant is right for you.



The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the incumbent in this position.


Any combination of equivalent education and work experience will be considered.

Savant Capital, LLC is an Equal Opportunity Employer


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