OVERALL POSITION DESCRIPTION: We are seeking a go-getter who is ready to roll up their sleeves and help grow and expand our organization’s organic social media program with a focus on driving brand awareness, driving engagement, and developing opportunities for fundraising on social media.
The Senior Associate, Social Media & Engagement will support the development of impactful social media strategies and manage the program’s implementation across all platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok – with an emphasis on video creation. They will assist in the creation of a content calendar, manage the daily posting and scheduling of social media content, collaborate on the ideation and creation of content, and monitor/respond to comments, etc.
This individual will work closely with the Social Media Manager and Celebrity Partnerships & Influencer Marketing manager to create, manage, and monitor influencer campaigns with a focus on maximizing influencer engagement. This role will be crucial in growing the influencer pipeline for fundraising.
Final candidates will provide examples of social media posts and take a writing test.