Director of Media

We're looking for a Director of Media to manage the overall approach, methodology, processes and outcomes for the development and execution of digital media programs. Overseeing the team and partners for all paid media, with a focus on performance channels. You will be the ultimate subject matter expert in all thing’s digital media. You will be a master of strategy and execution. Embracing emerging trends and technologies and leading the charge in developing internal capabilities.

Candidates for this position must have a track record of digital innovation and delivery across multiple channels and platforms. You should be comfortable with big ideas, ambiguity, and change, able to focus on the smallest detail as well as own the strategic vision.

What You Will Do:

• Develop and implement user acquisition strategies across multiple channels, including Facebook Audience Network (FAN), Google AdWords, Universal App Campaigns (UAC), affiliate networks, and programmatic media buying channels.
• Execute comprehensive media programs that utilize a variety of channels including programmatic, social, PPC/SEM, content syndication, OTT, etc.
• Continuously identify new opportunities and trends in user acquisition channels, ensuring that our strategies remain innovative, effective and generate growth.
• Provide leadership and expertise to drive/inform long term strategy and vision for digital marketing (display, search, social, native, video, email, etc.) and interactive initiatives.
• Work with cross-functional teams (finance, product, technology) to effectively manage and execute the development of digital marketing projects from assets and web properties to fully integrated campaigns.
• Oversee the digital media practice, resources, and vendors to ensure excellence in execution and maximum ROAS.
• Prepare regular reports and presentations for senior management, providing insights on user acquisition performance, goals, and progress, including privacy-related considerations.
• Responsible to deliver against set targets for CPA and ROAS
• Manage team and external resources.

What You Will Need:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• 8+ years of experience driving digital direct-response marketing programs in a fast-paced environment.
• Of which, 5+ years of progressive levels of responsibility in media planning, buying, leadership, and management either with an agency or through an in-house marketing team.
• Strong analytical skills with the ability to analyze complex data sets and draw actionable insights, while respecting privacy regulations.
• Proven experience in delivering clear, strategic presentations to C-level marketing executives.
• Knowledge of data analytics tools and methodologies for tracking and measuring user acquisition performance, with an understanding of privacy considerations.
• Demonstrated experience managing media, development and cross-functional digital marketing teams including hiring, leading, and mentoring in a fast-paced marketing organization.
• Experience in web strategy including UX/UI, information architecture, SEO, CRO, web development a plus.
• Client facing experience. Able to identify risks and adequately navigate through client issues and objections.
• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs.

When you join Outlook Amusements you get a warm welcome to our virtual environment in which each person you meet is interested in your success! Because everyone at Outlook knows that your success is our success, and you make a difference! You'll be part of a team that is serious about business, focused on our customers, and knows how to have fun too! 

The starting annual base pay for this position is $130,000 to $180,000 per year. The actual base pay offered may vary based on candidate’s job-related knowledge, skills, and experience.

In addition to the base pay, this position may be eligible for a discretionary annual bonus as part of the compensation package.

Outlook Amusements offers a robust benefits package including company subsidized Medical, Dental, and Vision plans, 401K with an employer match, Life Insurance, Paid Time Off and more!

Outlook Amusements Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable state or federal civil rights laws.