Assist the marketing team in planning, organizing and supporting multifaceted, multi-channel marketing projects specific to Thoroughbred sales, racing and special events.
ESSENTIAL DUTIES AND RESPONSIBILITIES
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Aid the Marketing Department by representing Keeneland on large promotional days with on-site events
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Support the operations of the department with such tasks as gathering photos, organizing data, assisting with on-site signage and more.
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Assist with the planning and execution of Keeneland Race Meet initiatives within the community
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Assist in day-to-day operations by managing projects within internal trafficking system
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Assist the creative team with design production & execution of various marketing materials
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Support the operations of the department with such tasks as organizing data, assisting with on-site signage, research requests and more.
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Assist the Sponsorship department with planning and implementing of sponsorship programs during the race meet such as Best Turned Out Program, signage diagrams, gathering promotional product, assisting with vendors, etc.
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Provide support to the digital marketing team in creating and updating content on Keeneland’s website, social media and email campaigns.
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Assist marketing with Keeneland’s additional lines of business Keeneland Shop, Keeneland Hospitality, Keeneland Select, and the Keeneland Library.
QUALIFICATIONS
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Currently enrolled or recently earned a degree in Marketing, Communications, Integrated Strategic Communications, Graphic Design or a related field.
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Strong communication and interpersonal skills; ability to work with diverse clients.
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Proficient in Microsoft Office Suite.
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Experience & familiarity with social media platforms.
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Organized with the ability to prioritize time-sensitive assignments.
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Ability to simultaneously manage projects and meet deadlines; creative and flexible.
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Ability to lift, push, pull or carry up to 50 lbs.
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Willingness to follow Keeneland’s policies and procedures.
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Interest in the equine industry preferred.
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Experience with the Adobe Creative Suite a plus.
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Experience with content management systems (Drupal) a plus.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by the intern to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; use hands and fingers and computers; reach with hands and arms; climb or balance; and talk or hear. The ambassador must regularly lift and/or move up to 50 pounds on a regular basis. Specific vision abilities required by this job include distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
CERTIFICATES, LICENSES, REGISTRATIONS
A Kentucky Horse Racing Authority License is required for all track workers. (Supplied through Keeneland upon hire)
