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Client Sales Planner (Political)

Job Details

VA-Arlington 2111 Wilson Blvd - Arlington, VA


The Client Sales Planner at Locality is an entry-level sales position and a great opportunity to enter the exciting field of Advertising Television Sales. In this support role, the Client Sales Planner assists Locality sellers in their sales efforts advancing commercial airtime inventory for the client television stations. As a liaison working with TV station personnel across the country and regional advertising agencies and media buyers, the Client Sales Planner plays a key role in processing and maintaining the television commercial airtime schedules.

At Locality, we pride ourselves in our commitment to promoting from within and offer training at all levels of advancement. Our hands-on approach to training ensures our Client Sales Planners are prepared to handle the various tasks responsible in their role.

  • Accurately input and transmit broadcast sales orders to client television stations.
  • Ensure all orders are confirmed promptly and the in-house dashboard accurately reflects order status.
  • Maintain current on-air contracts by processing changes and reporting any adjustments to the schedule.
  • Collaborate with station personnel to create alternative program offers to propose and negotiate with agency media buyers.
  • Inform agency buyers of station program changes and outstanding preemptions.
  • Provide exact time reports and resolve discrepancies with agency buyers.
  • Analyze TV ratings data (Nielsen and comScore)
  • Update TV advertising database software to ensure station programs are accurate.


  • College degree preferred but not required, with a focus in communications, public relations, advertising, business, or political science
  • Proficient in organization and time management
  • Demonstrates adaptability and rapid acquisition of new skills
  • Detail-oriented and focused on processes
  • Capable of handling multiple tasks simultaneously
  • Proficient in building and nurturing professional relationships
  • Possesses strong written, analytical, and oral communication abilities
  • Essential: Solid interpersonal skills and exceptional customer service aptitude
  • Thrives in a dynamic, fast-paced work environment, displaying urgency and meeting deadlines consistently
  • Proficiency in Word, Excel, and PowerPoint highly desirable


Compensation for the role includes a competitive salary of $40,000 and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off). 

At the Locality, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state or local law.