*We are not currently hiring for this position but we are always on the lookout for potential candidates. Submit your resume and we will reach out if your application matches a new opening.*
Overview:
Duties include ensuring that client approved media schedules are implemented properly and timely, working closely with other departments including, billing, web and social. The ideal candidate will have experience planning all facets of digital media (display, mobile, video, social, search, CTV, programmatic). Must be proactive and always looking ahead to anticipate changing consumer media habits, consumer behavior, trends, and other marketplace nuances.
Responsibilities:
- Plan and execute paid digital media campaigns
- Present media plans to potential and current clients
- Work with media vendors to quote and place media
- Trafficking ad tags and creative using 3rd party ad server tools
- Work closely with creative team to ensure copy and design aligns with media goals and objectives
- Take the lead on campaign configuration and implementation
- Monitor and manage day-to-day operations of social ad campaigns, including: ad implementations, targeting, bid strategy, budgeting, A/B testing, performance analysis, pixel testing
- Continuously measure campaign performance and ROI, leveraging analysis to identify optimization opportunities including design, content, copy, channel, target audiences and call-to-actions
- Provide clear and actionable feedback to creative teams in an effort to optimize performance
- Leverage your digital media expertise and deep knowledge across platform capabilities to help teams make sense of creative opportunities
- Support the senior team by identifying new partners, tools, and processes that we can use to work smarter
- Become a more holistic digital marketer, effectively tying a client’s goals to all stages of the consumer journey
- Stay up-to-date on industry trends and updates within the social media marketing world (both paid and organic)
- Client-facing responsibilities: manage direct client communication in partnership with the account and project management team
- Collaborate with multiple departments to generate campaign ideas and strategies for current or upcoming marketing initiatives
- Experience with B2B and B2C brands
- Responsible for weekly, monthly or quarterly reporting including performance metrics and insights
