Field Marketing Manager - Sept 2020
Job Details
Experienced
Full Time
4 Year Degree
Marketing

Company overview:

At Nearpod, we believe teaching is the most important job in the world. Every day, we reach students through our learning platforms on Nearpod.com and Flocabulary.com. We have diverse backgrounds, but a shared goal of putting teachers and students first in everything that we do. We’re backed by leading edtech investors, and have won numerous awards including Edtech Digest’s 2018 Company of the Year. We’re looking for people with a lot of hustle, a lot of empathy, and a desire to do something meaningful. We've adopted a remote-first culture. Our diverse team is based across the US with many working out of our office headquarters in Fort Lauderdale, Florida.

 

Location: Fort Lauderdale FL or Remote

 

Position overview:

The Field Marketing Manager works closely with the Nearpod sales and customer success teams to drive new sales, customer expansions, and renewals through a variety of regionally focused marketing tactics. The Field Marketing Manager is a conduit for the go-to-market team to the rest of the marketing organization. They will help the sales and customer success teams develop and execute plays to achieve their territory objectives through a variety of tactics, such as email marketing, events, custom collateral, outbound call campaigns, and digital marketing. They will work with others in marketing, especially channel owners, to execute on these tactics, but will have end-to-end responsibility for territory campaigns.

 

Role & Responsibilities: 

  • Support in-region B2C and B2B acquisition through directly owned campaigns and by working with channel owners (e.g., events, digital marketing, content/product, sales development representatives)

  • Work with sales & customer success to drive marketing campaigns that help secure new revenue (new logos, expansion) and retention of existing revenue (renewals)

  • Help in-region go-to-market team select appropriate plays from the territory playbook and drive execution of these plays 

  • Provide localized collateral and sales enablement tools (e.g., one pagers, case studies)

  • Orchestrate in-region conferences / sponsorships working closely with the event marketing manager (e.g., pre and post marketing outreach, custom messaging/collateral, etc.)

  • Execute on campaigns for lead gen purposes which may include custom landing pages, webinars, outbound calling (with sales development reps), digital marketing, in person events, etc.

  • Act as conduit / entry point to Marketing for the go-to-market teams

 

Required Skills and Experience:

  • Experience working directly in K-12 education as a teacher and/or administrator, or within a K-12 provider

  • Experience in a Marketing role

  • Understanding of marketing tactics and experience executing marketing programs

  • General knowledge of how sales and customer success organizations operate and their success factors

  • Understanding of the dynamics of a B2C2B and SaaS business model

  • Customer centric (able to put oneself in customers shoes, have an understanding for our customer)

  • Highly organized (able to juggle many priorities, document, and communicate well)

  • Collaborative and able to manage a large number of stakeholders

  • Analytical (able to analyze campaign performance and apply learnings to future campaigns)

  • Strong copywriting abilities

  • Able to manage agency or designers to develop outstanding creative

  • Working knowledge of necessary systems is preferred: Pardot, Salesforce.com, Google sheets / excel, Google slides / PowerPoint

  • Undergraduate degree in education, business or related field

 

Employment Requirements: 

  • Must be authorized to work in the U.S. without restrictions

  • Some travel will be required (once safe) to events in your region, for internal meetings, etc. - approximately 10-20%

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Student Engagement Platform - Nearpod and Flocabulary
Student Engagement Platform - Nearpod and Flocabulary
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