Manager, Tradeshows & Marketing Administration
Job Details
Management
Framingham, MA - Framingham, MA
4 Year Degree
Day
Marketing
Description

DTiQ is the leading provider of advanced analytics and intelligent video for restaurants, retailers, and convenience stores.  We have been shaping the way owners, operators and managers achieve success at their stores for 20+ years across 45,000+ locations.  Through POS and video integration, video analytics, smart machine learning and managed services we power more efficient operations that help reduce loss and increase profits for some of the top brands and franchises in their industries like Burger King, Devs Foods, Premier Kings, Vineyard Vines and 7-Eleven.     

The Manager, Tradeshows & Marketing Administration at DTiQ reports to the Director of Marketing.  This is a new role within the marketing team, created to enhance marketing’s data and analytics capabilities while driving growth within the marketing department by leveraging and expanding our tech stack.  This role is the driving force of flawless tradeshow planning & execution, clean and accurate customer data & reporting along with innovation of our use of the HubSpot platform.  Working closely with the US Sales team, this role has the opportunity to support efforts that will generate leads, foster customer relationships, expand DTiQ Brand awareness and improve efficiency and analysis of all marketing data and automation.   

Ideally, you’re:

  • Incredibly detail oriented – you excel at managing details, executing flawlessly, meeting deadlines in the most efficient way possible and anticipating and proactively resolving issues before they arise.
  • Business oriented – curious about the needs of the business and discovering ways you can best meet them through tradeshow experiences, competitive positioning, segmenting data and building reports that will derive insights.
  • Resourceful – comfortable and adept at independently utilizing resources and self-teaching as well as learning the rules and knowing when to push outside of the box.

 

You thrive when:

  • Compiling & Analyzing Data
  • Managing Multi-Faceted Projects
  • Building, Testing and Monitoring Marketing Automations
  • Planning, Communicating and Executing Tradeshows & Events
  • Coordinating Advertising & Media Relations
  • Managing Databases of Contacts, Lists & Reports

Responsibilities:

Reporting & Data Analysis – Refine and manage a library of HubSpot reports and dashboards.  Suggest and build reports & dashboards that enable deep data analysis and marketing optimization based on business needs and marketing initiatives including ROI, conversion and attribution by customer segment, key accounts and campaigns. 

Tradeshow & Event Management – Manage 20-60 tradeshows and events per year from selection to logistics & experience to post-mortem.  Maintain a tradeshow calendar and communications to all involved, including reporting for leadership.  Partner with Marketing Director, Sales Ops and Sales to determine key conversion points along the tradeshow journey that will define effectiveness prior to closed opportunities and strategize how to measure and report. 

HubSpot Administration – Understand and direct all aspects of HubSpot usage to its optimal capability.  Create and execute a roadmap of progressive HubSpot feature usage for marketing and product team members advising on best courses of action.  Stay up to date on new HubSpot features and custom objects, and how our team can best implement them. Build, execute and report on all marketing automations and workflows.

Data Management – Deeply understand our CRM & MAP integration, all CRM properties and customer architecture with the responsibility of best managing our customer segments and recommending how to leverage additional segmenting capabilities.  Work cross-functionally with Sales Ops and Sales Admin to achieve clean and up to date data, ensuring data syncing is accurate for all records and fields.  

Required Skills

  • Strong time management & communication skills
  • Ability to shift priorities as needed while delivering projects on time
  • Ability to work cross-functionally, soliciting support from other departments
  • Customer focus, for marketing’s internal customers and DTiQ’s customer
  • Market research & data analysis
Qualifications

Qualifications:

College degree required

5+ years of HubSpot & Tradeshow Experience

Advanced Level Excel & PowerPoint Skills

Experience at a B2B/SaaS/Tech company

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