The Senior Director Brand Marketing is responsible for providing the forward-looking Brand strategy, leading, planning and executing all brand management, marketing and development activities for assigned Product Lines, including TONKA, K’NEX & LINCOLN LOGS. Acting as the hub for these Iconic brands, this important role collaborates with Sales, Product Development, Brand Development, Marketing Services, Creative Services, Operations and other cross-functional teams to achieve successful results.

Strong leadership and relationship management skills are essential, along with storytelling, strategic thinking and project management abilities.

Role:

• Provide leadership for all aspects of the product commercialization process for assigned Product Lines/brands, ensuring the integrity of product launch milestones; target cost/margins requirements and quality and safety standards, while delivering market-relevant product solutions with a strong price/value perception.
• Key architect for driving the comprehensive brand strategy
• Management of the development lifecycle working closely with the Product Development, Creative Services, Sales, Marketing Services and Brand Development teams.
• Create strategic line plans, forecasts and growth plans for assigned Product Lines.
• Create and manage marketing plans, budgets and analysis for those initiatives.
• Act as the Brand/Product ambassador to both internal and external constituencies.
• Key Liaison for licensor relationship for assigned Product Lines, maximizing partnership potential.
• Identify and recommend consumer-focused product marketing trends, competitive threats and new product and packaging opportunities and strategies to drive growth of new and existing product categories.
• Continually assess the merchandise mix and performance of assigned product lines/brands within the context of the brand’s annual Line Plan expectations and make revisions/recommendations, as warranted.
• Support the company’s ongoing R&D initiatives by participating in scouting, sourcing, and validating new technologies, concepts, materials, to drive innovation and value for the company’s Product Portfolio.
• Promote a collaborative atmosphere with the company’s Hong Kong office staff throughout all phases of the Product Commercialization process.
• Support Business Development pitches for new license acquisitions, as required.
• Research the competitive set as well as new marketing tactics and activations.
• Develop pitch tools to engage sales force and regularly communicate updates.
• Create narratives that cleverly weave together the brand, consumer and the business objectives.
• Translate strategy into integrated marketing plans, campaign strategy, and consumer experience.
• Collaborate with cross-functional groups (media planning, PR, Digital, Social Media, etc.) to drive strategic marketing campaign planning and execution.
• Develop / Manage internal guidelines, brand assets to enable the organization to execute against the approved Brand Plans.
• Partner with all related teams to ensure there is consistent Brandprint messaging across all trade and consumer-facing mediums.
• Collaborate with Digital Marketing and Sales teams to ensure the brands and product lines are properly represented on e-commerce sites.
• Develop metrics and methodology to track and measure brand health and the success of each launch cycle and marketing campaigns.
• Lead, mentor and oversee associate level staff

• Experience with creating, launching and/or revamping national or global consumer brands in a variety of context and scenarios
• Experience managing a brand across a brand life-cycle
• Comfortable in a fast paced, self-starter environment
• Proven experience in leading multiple strategic projects involving internal and external resources/partners
• Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process.
• Expert in utilizing a number of different methodologies to understand consumers, identify opportunity areas and drive cohesive experiences
• Highly organized, attention to detail; ability to manage several projects concurrently
• Strong Presentation skills

Other:

• Minimum of 7-years experience in marketing, brand management or communications arena
• Bachelors degree in marketing is preferred.
• Ability to partner and excel in a dynamic, collaborative environment
• Experience working in the consumer goods industry, Toy industry experience – specifically in the Vehicles and/or Construction space, is desirable.
• Ability to travel to trade shows, events and meetings
• Strong Powerpoint and Microsoft Excel skills
• Full-time position located at company’s office in Boca Raton, FL