Love What You Do and Why You Do It!
Participate Learning is a force for good that connects teachers and students through global education programs to foster human understanding and create peace around the world. We offer purpose-driven, challenging work in a collaborative environment, a flexible and open culture, and encourage employees to pursue their professional and personal passions.
What You’ll Do:
As a Marketing Analytics Manager you will oversee and optimize the various processes, technologies, and data within a marketing department to ensure its effectiveness and efficiency. This role plays a critical part in supporting the overall marketing strategy and objectives of the organization. You will be responsible for managing marketing data, analytics, technology, and workflows to help the marketing team make informed decisions, improve performance, and achieve its goals. In this role you will often collaborate with cross-functional teams, implement marketing tools, and provide valuable insights derived from data analysis to drive strategic marketing initiatives. Additionally, you will play a key role in maintaining compliance with data protection regulations and ensuring that marketing campaigns are executed smoothly and efficiently. Overall, this role is essential in streamlining marketing operations, enhancing productivity, and contributing to the success of marketing campaigns and strategies.
Responsibilities
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Process Management: identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department, as well as across departments with the Partnerships and Product teams.
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Goal Setting: develop measurement plans which contain benchmarks and goals for each upcoming program or campaign.
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Performance Measurement: monitor performance, develop insights, make recommendations and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns. Iterate on a continuous basis to align marketing efforts with overall business goals.
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Campaign Management: ensure that campaigns, processes and tracking are seamlessly integrated and continually optimized. Keep up with trends for “best practice” results.
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Infrastructure: own, maintain and improve our marketing tech stack. Work across departments to manage the health of our database and our lead management process. Support with the integration of new tools and tech as needed and ensure they are correctly implemented and adopted.
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Segmentation: manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
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Lead Management: support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.
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Data Management: work closely across departments to ensure data is syncing seamlessly in our CRM for accurate and up-to-date attribution, lead management, and reporting. Maintain data security and compliance with data protection regulations (e.g., GDPR). Own the end-to-end build and maintenance of the entire marketing department’s reporting and dashboards using platforms like Salesforce, Google Data Studio, and more.
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Data Visualization: utilize data visualization tools and techniques to create visually compelling and easily understandable marketing and sales performance reports and dashboards.
