DIGITAL MARKETING AND CONTENT SPECIALIST
Job Details
Boston Architectural College - Boston, MA
Optional Work from Home

POSITION SUMMARY:

The Digital Marketing & Content Specialist is a full-time exempt position of 40 hours a week reporting to the Director of Marketing and Communications. The BACs Marketing and Communications Team is a small, nimble team responsible for all of the Colleges marketing, branding, institutional communications, public relations, social media, website content and graphics. The Digital Marketing & Content Specialist plays a significant role in communicating what distinquishes the BAC and its programs from its competitors; building social connections with key stakeholders--including employees, BAC students and alumni, the professional community, media, and informing and engaging with the community to promote news and accomplishments at the BAC.

PRIMARY ESSENTIAL Functions:

  • Working with the marketing and communications team, develop a comprehensive digital content strategy and calendar for all the colleges official print and digital communications channels in support of the Colleges recruitment, advancement and reputational goals.
  • In collaboration with the director of marketing and communications produce official College publications including writing features
  • Develop social media campaigns to enhance engagement and drive traffic to BAC website with emphasis on Twitter, Facebook, Instagram, and LinkedIn.
  • Manage institutional electronic communications through Campaign Monitor.
  • Write newsworthy and targeted content to be shared with local press, influencers, bloggers, and provide media relations support.
  • Monitor media coverage involving the institution.
  • Collaborate with the Web Marketing Specialist to ensure website kept up to date and consistent with branding and editorial guidelines
  • Support production and execution of institutional events using digital media outlets.
  • Support additional needs throughout institution, including governance, education, and enrollment management.
  • Other duties as assigned.

STANDARD EXPECTATIONS:

  • Team and Interpersonal Skills: Building positive relationships with other team members including support staff and senior staff.
  • Service Orientation: Haivng a service-oriented perspective in which, to the greatest extent possible, treat students and other employees in such a way that they feel well served by a professional representative of the BAC.
  • Confidentiality and Discretion: Ability not only to maintain the confidentiality of student and employee records, but also the ability to discern when it is appropriate to divulge privileged or confidential information.

STANDARD EXPECTATIONS:

  • Candidate must be able to work evening and weekend hours as needed.

SUPERVISORY RESPONSIBILITIES: None

EDUCATIONAL criteriaEarned Bachelor degree from an accredited institution, required.

 

EXPERIENCE REQUIREMENTS:

  • Bachelors degree required in Communications, Advertising, Marketing, Journalism or related field.
  • 2 or more years in an office setting, experience in higher education a plus and experience managing or working in a web content CMS a plus.
  • Non Profit Experience a Plus                                                                                                     
  • Ability to work effectively in a team-based environment, to take initiative, and to meet deadlines.
  • Strong written, verbal and interpersonal communication skills are required, as are a commitment to customer service and the ability to work effectively with internal and external constituencies.
  • Ability to develop innovative ideas related to new social media ventures and campaigns. Strong analytical skills and ability to think critically.
  • Proficiency in Microsoft Office. Knowledge of or ability to learn across BAC communications systems in place, listed above, and ability to train others.
  • Success in this position requires the ability not only to maintain the confidentiality of BAC records and adherence to FERPA, but also the ability to discern when it is appropriate to divulge privileged information.

 

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